Online Shopping / Mail-order Industry

This report was compiled based on an article introduced in our periodical, "Yano Report" dated July 10, 2019.

I. Online Shopping Continues Hitting Record-high in Market Size for the 19th Consecutive Year, Exceeding 18 Trillion Yen in 2018 (Projection)

II. Rapid Growth of Online Shopping Industry Continues: Demand of Paper Being Replaced by Cardboard

III. Online Shopping Boosts the Mail-order Business, Accounting for 70% of the Total Mail-order Market

IV. Leading Companies Shift to Electronic Media, Resulting in the Lowest Level of Catalog Sales in the Last 10 Years

V. Trends in Leading Online Shopping Companies
- Senshukai Co.,Ltd.
- Nissen Co.,Ltd
- Dinos Cecile Co., Ltd.
- Otto Japan Inc.

Figure: Transition of Total Sales Turnover of the Online Shopping Market and the Department Store / Supermarket
Figure/Table: Transition of the Online Shopping Sales Amount (2008 – 2017)
Table: Annual Number of Online Orders
Figure: Use Ratio of Different Advertising Media for Mail-order Sales (Multiple Answers Allowed)
Figure: Average of Sales Proportion by Advertising Medium (Multiple Answers Allowed)
Table: Average Annual Number of Copies Distributed (Catalogues)
Table: Average Annual Number of Copies Distributed (DM)
Table: Average Annual Number of Copies Distributed (Leaflets)
Figure: Types of Online Shopping Site Using
Figure: Change in Consumption Amount of Paper
Table: Sales Ranking of Online Shopping Companies