Fitness facilities including workout gyms, personal training gym, yoga studios, Pilates studios, 24-hour fitness gyms, etc.

Fitness facility operators

The fitness market has entered a new growth phase, fueled by increased health awareness and diverse lifestyles.
Based on Yano Research Institute's proprietary data, this report analyzes the latest trends in the overall fitness facility market. It discloses future growth directions and illustrates market changes by business type, such as accelerated store expansions by 24-hour gyms, growth of the Pilates market, and greater specialization and higher added value provided by personal training gyms. The report illustrates locational characteristics, trade area potential, and the competitive environment, while identifying business opportunities based on market trends and the locational environment.
The report contributes to pragmatic insights into management decisions, new location development planning, strategy planning for existing facilities, and future business development.

I. Survey Results Overview

1. Survey Results Focuses:
   1) Fitness Facility Market Trends
   2) Market Trends by Business Form (Market Size, Outlook, and Challenges)
2. User Trends
   1) Fitness Class Participation Rate (Consumer Survey Results)
   2) Rate of Intention to Participate in Fitness Classes (Consumer Survey Results)

II. Overview of the Fitness Facility Market

1. Fitness Facility Market Size
2. Number of Fitness Facilities
3. Rate Plans
4. User Trends (Population, Participation Rates and Frequency)

III. Trends by Business Form

• Common Items:
  1) Overview and Target Customer Base
  2) Sales Strategy and Promotions
  3) Operation Strategy, Expansion and Location Strategy
  4) Challenges, Directions
  5) Market Size

1. Fitness Facilities (Fully Equipped with Pool, Gym, and Studios)
2. Small Gyms
3. 24-Hour Gyms
4. Yoga Studios
5. Personal Training Gyms
6. Others

IV. Noteworthy Topics

1. Pilates Studios
   1) Overview and Target Customer Base
   2) Sales Strategy and Promotions
   3) Business Strategy, Expansion and Location Strategy
   4) Challenges and Directions
2. 24-Hour Gyms for Casual Users
   1) Overview and Target Customer Base
   2) Sales Strategy and Promotions
   3) Business Strategy, Expansion and Location Strategy
   4) Challenges and Directions
3. Gym Equipment Trends
   1) Commercial Gym Equipment Categories and Representative Equipment
   2) Domestic and Overseas Manufacturers of Commercial Gym Equipment
   3) Trends in AI Integration for Commercial Gym Equipment
   4) Commercial Gym Equipment Manufacturers Adopted by Major Fitness Facilities and
        24-Hour Gyms
4. Trends in On-Site Fitness Services
   1) Overview and Market Background of On-Site Fitness Services
   2) Trends in Developments of On-Site Fitness Services
   3) On-Site Fitness Services Offered by Operators Other than Fully-Equipped Fitness
        Facilities, and Case Studies of Community Based Services
   4) Challenges and Outlook

V. Profiles of Leading Companies

1. Strategies and Directions
2. Trends in Leading Companies
   1) Konami Sports Co., Ltd.
   2) CENTRAL SPORTS CO.,LTD.
   3) TIPNESS Limited.
   4) Renaissance, Inc.
   5) Curves Holdings Co., Ltd.
   6) Fast Fitness Japan Inc.
   7) RIZAP GROUP, Inc.
   8) LAVA International, Inc.
   9) LOIVE Co.,Ltd.
3. List of Other Fitness Facility Operators

VI. Local Area Marketing for Fitness Facilities

1. Location Environment Analysis for Fitness Facilities (Comparison by Business Type)
   1) Locational Environment of Existing Facilities
   2) Locational Environment of New Facilities
2. Trade Area Potential Rankings