AI adoption in Ecommerce Businesses

Ecommerce Businesses

I. Survey Overview

1. Survey Background: Changes in Ecommerce Market in the AI ERa
2. Survey Objectives
3. Hypothesis Setting
4. Overview of the Questionnaire Survey
5. List of Questionnaire Items

II. Generative AI Adoption in Ecommerce Businesses

1. Generative AI Adoption in Ecommerce Businesses
   1.1. Generative AI Adoption
   1.2. Generative AI Utilization Status
   1.3. AI Utilization Effects
   1.4. Challenges in AI Utilization
   1.5. Work Areas Where Businesses Wish to Expand Generative AI Utilization
   1.6. Summary of the Current State of Generative AI Adoption

III. AI Agent Adoption Status in Ecommerce Businesses

1. Awareness and Adoption of AI Agents
   1.1. Awareness of AI Agents
   1.2. Adoption of AI Agents
   1.3. Specific Uses of AI Agents
2. Benefits and Challenges of Using AI Agents
   2.1. Benefits of Using AI Agents
   2.2. Challenges in Using AI Agents
3. Summary of the Current State of AI Agent Adoption

IV. Current Approach to Agentic Commerce and Future Plans

• Definition of Agentic Commerce
• Purchasing Behavior Characteristics by Product Category and Compatibility with Agentic Commerce

1. Awareness Agentic Commerce and Perception of its Impact
2. Current Approach to Agentic Commerce
3. Future Plans and Timeline to Deal with Agentic Commerce
4. Expectations and Challenges Regarding Agentic Commerce
5. Summary of the Approach to Agentic Commerce

V. Investments in AI and Digital Infrastructure for the AI Era

1. Current Investment State in AI and Digital Infrastructure
2. Key Investment Areas for the AI Era
3. Ecommerce Infrastructure for Priority Investment for the AI Era
4. Expectations for Ecommerce Platform and AI Solution Vendors
5. Summary of Investments and Ecommerce Infrastructure Development for the AI Era

VI. Hypothesis Verification

1. Verification of Hypothesis 1: By Level of AI Adoption
2. Verification of Hypothesis 2: By Scale of Ecommerce Sales
3. Verification of Hypothesis 3: AI Adoption Level X Ecommerce Sales Level

VII. Recommendations for Market Participants

1. Recommendations for Ecommerce Businesses
2. Recommendations for Ecommerce Platform Operators
3. Recommendations for AI Solution Vendors and AI/Data-Related Businesses
4. Recommendations for Government Agencies and Industry Associations

VIII. Appendix 1: Simple Tabulation Results

1. Respondent Profiles
2. Survey
   2.1. Generative AI
   2.2. AI Agents
   2.3. Agentic Commerce
   2.4. Investment Status in AI and Digital Infrastructure

IX. Appendix 2: Cross-Tabulation Results

1. By Level of AI Adoption
2. By E-Commerce Business Model (B2C/B2B)
3. By E-Commerce Sales Volume
4. By Industry
5. By Product Category