Underwear Market 2026

Language:
Japanese
Product Code No:
C68111500
Issued In:
2026/09
#of Pages:
565
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,142.20)
(excluding consumption tax)
360,000 yen ($2,284.41)
(excluding consumption tax)
540,000 yen ($3,426.61)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 157.59 yen , 2026/09/26 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Underwear and legwear

Research Target:

Manufacturers, wholesalers, and retailers of underwear and legwear

Research Content:

The underwear market is undergoing a significant shift. While traditional manufacturers struggle to maintain growth, new entrants—including activewear labels, FemTech brands, and social-media-driven direct-to-consumer (D2C) businesses—are reshaping the industry. On the product front, functional innerwear—popularized by brands like UNIQLO—continues to gain ground to meet rising demand for comfort. At the same time, evolving lifestyles and greater gender diversity are broadening consumer needs, as exemplified by men's lace underwear. Amid intensifying competition across all categories, this report analyzes market dynamics, key player strategies for competitive advantage, and channel-by-channel trends in the legwear segment.

TOC:

I   Underwear Retail Market Trends

1. Transition and Forecast of Underwear Market Size
1) Women's Underwear Market Size
2) Men's Underwear Market Size
3) Legwear Market Size
2. Sales Trend by Channel
1) Department Stores Market
2) Mass Merchandisers (Big Box Retailers)
3) Specialized Retailers 
i. Specialty lingerie & intimates stores, 
ii. Underwear brand stores
iii. Legwear brand stores
iv. General clothing boutiques & fast-fashion stores
4) Mail Order/Digital Channels
i. Catalog merchant (mail-order house)
ii. Television shopping network & Direct response television merchant
iii. Department store mail order service
iv. Mail order service by GMS and CVS
5) Other Apparel & Fashion Specialists (Uniqlo, Muji, Workman)
3. Trend of Imported Lingerie
1) Transition of import trends in ladies’ lingerie from U.S. and Europe
2) Trends of imported lingerie market in Japan
 

II   Underwear Manufacturer Market

1. Trends of Underwear Companies
1) Market structure for women's underwear FY2025
2) Company trends in the women's underwear market
3) Market structure for men's underwear FY2025
4) Company trends in the men's underwear market
5) Trends of companies in the legwear market
6) Overseas strategies of underwear/legwear manufacturers
7) Initiatives to address SDGs
8) Difference between S/S products and A/W products
2. Trend of Domestic Production of Underwear
1) Domestic sales of underwear (shipment value at manufacturers)
2) Domestic sales of legwear (shipment value at manufacturers)
 

III   Consumer Trends in the Underwear Market

[Analysis based on the Family Income and Expenditure Survey (MIC) ]
1. Consumer Spending Trends
2. Consumer Spending Trends by Item and Consumption Mix
3. Worker’s Households
4. Household Income and Expenditures by Age Group of the Head of Household
5. Trends of Underwear-related Consumption in 2025
 

IV   Company Ranking by Revenue 

1. Women's Underwear 
1) Manufacturer, wholealer 
2) Retailer
2. Men's Underwear 
1) Manufacturer, wholealer 
2) Retailer
3. Legwear 
1) Manufacturer, wholealer 
2) Retailer
 

V   Company Profiles

1. Detailed Profiles of Underwear Related Companies (21 companies*)
2. Brief Profiles of Underwear Manufacturers and Wholesalers
3. Brief Profiles of Underwear Retailers
 
*Companies studied in detail include Atsugi Co., Ltd., Aeon Retail Co., Ltd., MRK Holding Inc., Gunze Limited., Lecien Corporation, Royne Co.,Ltd., Fujibo Holdings, Inc., and Wacoal Corp. 

Price

180,000 yen ($1,142.20)
(excluding consumption tax)
360,000 yen ($2,284.41)
(excluding consumption tax)
540,000 yen ($3,426.61)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 157.59 yen , 2026/09/26 Japan)
*Scope of Each License Type