Haircare Industry Marketing 2026

Language:
Japanese
Product Code No:
C68110500
Issued In:
2026/10
#of Pages:
292
Publication Cycle:
  
Format:
PDF

Price

150,000 yen ($955.11)
(excluding consumption tax)
300,000 yen ($1,910.22)
(excluding consumption tax)
450,000 yen ($2,865.33)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 157.05 yen , 2026/10/26 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Haircare industry

Research Target:

Hair restoration service providers, hair transplant clinics, hair regrowth and hair growth product vendors, haircare product manufacturers, hair salons, barber shops, aesthetic salon operators

Research Content:

I   Haircare Market Overview

  1. FY2025 Haircare Market Overview
  2. Transition of Market Size (FY2021-FY2025)
  3. Composition Ratio of Market Size in FY2025
  4. Growth Rate Comparisons by Segment (FY2021-FY2025)
  5. Challenges and Outlook
  6. Market Size Forecasts (FY2026-FY2030)
    Reference: Medical Care Guideline for Men's & Women's Alopecia 2017 Edition

II   Hair Restoration Market Analyses

  1. Market Overview
    1) Market Definition and Key Topics
    2) Wigs and Hair Restoration
    3) Services and Product Sales
  2. Market Size Transition (FY2021-FY2025)
  3. Growth Rate Comparison by Segment (FY2021-FY2025)
    1) By Product
    2) By Gender
  4. Composition Ratio of Hair-Related Businesses Market Size in FY2025
    1) By Product
    2) By Gender
  5. Trends among Market Entrants (15 Companies)
  6. Marketing Strategies of Market Entrants (15 Companies)
    1) Product and Service Strategies
    2) Pricing Strategies
    3) Distribution Strategies (Number of Salons and Stores in Major Companies)
    4) Promotion Strategies
  7. Market Shares by Segment (FY2023-FY2025)
    1) Overall (Top 11 Companies)
    2) Wigs and Hair Restoration (Top 8 Companies)
    3) Service and Product Sales (Top 4 Companies
    4) Men's (Top 5 Companies)
    5) Women's (Top 9 Companies)
  8. Market Challenges and Outlook
    1) In the men's industry, potential customer acquisition and improvement of existing
         customers' lifetime value are progressing.
    2) In the women's industry, the marketing strategy for acquiring junior customers of
         the baby boomer generation is progressing.
    3) Hair-related businesses are exploring new areas and forming alliances across
         different industries.
  9. Forecast of Market Size (FY2026-FY2030) 

III. Hair Transplant Market Analyses  

  1. Market Overview
    1) Market Trends
    2) Major Hair Transplant Clinics' Business Developments
    3) Overview of Hair Transplant Clinics (Hair Types, Procedures, and Prices)
    4) Key Milestones in the Hair Transplant Market (Since 2014)
  2. Market Size Transition (FY2021-FY2025)
  3. Growth Rate Comparison by Hair Type (FY2021-FY2025)
  4. Composition Ratio by Hair Type (FY2025)
  5. Strategic Analyses of Market Entrants (17 Facilities)
  6. Market Share (FY2023-FY2025, 8 Facilities)
  7. Market Challenges and Outlook
    1) Demand for cosmetic hair transplants is increasing as the target demographic and
         scope of treatments expand
    2) Marketing and pricing strategies are becoming increasingly diverse
    3) The market is increasingly polarizing into two models: a highly efficient
         management model based on the consolidation of locations and a model focused
         on expanding branch offices
  8. Forecast of Market Size (FY2026-FY2030)
    ■Trends in Attention-Attracting AGA Clinics

IV. Hair Regrowth and Hair Growth Product Market Analyses

  1. Market Overview
    1) General Distribution
    2) Distribution to Healthcare Professionals
    3) Other Distribution Channels
    ■ Reference: Launch Dates of Major Brands
  2. Market Size Transition (FY2021-FY2025)
  3. Growth Rate Comparison by Distribution Channel (FY2021-FY2025)
  4. Market Size by Distribution Channel (FY2025)
  5. Trends in Minoxidil-Based Hair Regrowth Products
    1) Market Overview
    2) Overview of Minoxidil-Based Hair Regrowth Products (23 Companies, 25 Items)
  6. Marketing Strategies for Market Entrants (20 Companies)
  7. Market Share (FY2023-FY2025)
    1) Overall (Top 19 Companies)
    2) General Distribution (Top 6 Companies
    3) Distribution to Healthcare Professionals (Top 3 Companies)
    4) Other Distribution Channels (Top 10 Companies)
  8. Market Challenges and Outlook
    1) In "other distribution channels," new entrants are becoming more active: Their
         priorities are maximizing LTV and acquisition of young customers.
    2) In general distribution, sales of Category 1 hair regrowth products are expanding,
         with products targeting women serving as the biggest growth driver.
    3) In distribution for healthcare professionals, prices are continuing to fall, and
         generics, which offer strong price competitiveness, are gaining market share.
  9. Market Size Forecasts (FY2026-FY2030)
  10. Brand List (47 Brands from 36 Companies)

V. Haircare Product Market Analyses

  1. Market Overview
  2. Market Size Transition (FY2021-FY2025)
  3. Growth Rate Comparison by Product Category (FY2021-FY2025)
  4. Composition Ratio by Product Category (FY2025)
  5. Marketing Strategies of Market Entrants (18 companies)
  6. Market Share (FY2023-FY2025)
    1) Overall (Top 10 Companies)
    2) Shampoo (Top 7 Companies)
    3) Treatments/Hair Masks (Top 7 Companies)
    4) Conditioners (Top 5 Companies)
  7. Market Challenges and Future Outlook
    1) Skinification and environmentally adaptive hair care are Keywords.
    2) Brands planning to globalize, targeting Gen Z are increasing.
    3) Due to the increase in high-premium brands, competition among these brands are
         intensifying.
  8. Market Size Forecasts (FY2026-FY2030)
  9. Brand List (53 Brands from 15 Companies)  

VI. Marketing Strategies for 19 Leading Market Players and Facilities

  1. Hair Restoration (5 companies)
      - ARTNATURE INC.
      - Aderans Company Limited
      - SVENSON CO., LTD.
      - Aplan
      - Propia Co,Ltd.
  2. Hair Transplant Clinics (2 companies)
      - Shinwa Clinic
      - Tokyo memorial Clinic/Sato Beauty Clinic
  3. Hair Regrowth and Hair Growth Products (2 companies)
      - TAISHO PHARMACEUTICAL CO.,LTD.
      - Pharma Foods International Co., Ltd.
  4. Haircare Products (10 companies)
      - I-ne Co., Ltd.
      - ANGFA Co., Ltd.
      - Kao Corporation
      - Kracie, Ltd.
      - Kose Cosmeport Corp.
      - COSMECOMPANY CO.,LTD.
      - The P&G Japan Limited
      - FineToday Co., Ltd.
      - Milbon Co., Ltd.
      - Unilever Japan K.K.

Price

150,000 yen ($955.11)
(excluding consumption tax)
300,000 yen ($1,910.22)
(excluding consumption tax)
450,000 yen ($2,865.33)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 157.05 yen , 2026/10/26 Japan)
*Scope of Each License Type