Hot Spring and Bathing Facility Businesses

Hot Spring and Bathing Facility Operators

I. Analysis of the Current State and Outlook for the Bathing Facility Market

1. Scope and Definition of the Bathing Facility Market
2. Overview of the Bathing Facility Market
   (1) Development of the Domestic Bathing Facility Market
   (2) Current Number of Public Bathhouses (FY 2015–2024)
   (3) Trends in the Number of Business Licenses Issued and Revoked for Public
   　　Bathhouse Operations (FY 2015–2024)
   (4) Number of Visitors to Hot Spring and Bathing Facilities (2015–2024)
   (5) Consumer Trends in the Bathing Facility Market (2016–2025)
   (6) Current Status of the Bathing Facility Market
   (7) Market Trends
   (8) Types of Companies Operating in the Bathing Facility Market
   (9) Trends in New Facility Openings (2024–September 2026)
   (10) Renovation Trends for Bathing Facilities (2025–as of September 2026)
3. Strategic Analysis of Leading Companies
   (1) Store Opening Strategies
   (2) Pricing Strategies
   (3) Promotional Strategies
   (4) Future Strategies
4. Market Size Transition (FY2021–FY2025)
5. Market Share (FY2025)
6. Trends in Sales by Major Operators in the Bathing Facility Market (FY2024–2025 / 30 Companies)
7. Challenges in the Bathing Facility Market
   (1) The Burden of Replacing Aging Facilities
   (2) Rising Operating Costs and Limits to Passing on Price Increases
   (3) Difficulties in Standardizing Facilities and Services and Achieving Differentiation
8. Outlook for the Bathing Facility Market
   (1) Steady Demand and Intensifying Competition Among Facilities
   (2) Progress in Renovating Existing Facilities and Business Succession
   (3) Diversification of Facility Formats and Concepts
   (4) Improved Operational Efficiency and Customer Satisfaction Through Digital
   　  Transformation 
   (5) Bathing Facilities as Hubs for Well-being Infrastructure
9. Future Market Outlook and Market Size Forecasts (FY2026–2030)
10. Trends in the Bathing Facility Market
    (1) Changes in Business Structures and Design Needs Surrounding Bathing Facility
           Design
    (2) Overview and Expanding Functions of Management Systems for Bathing Facilities
    (3) Supply Structures and Product Trends for Bathing Facility Amenities
    (4) Trends in Information and Reservation Services Supporting Customer Acquisition
           for Bathing Facilities
    (5) Trends in Advertising and Product Experience-Based Promotions Utilizing Bathing
           Facilities

II. Profiles of Bathing Facility Operators

• Case Studies of Seven Leading Companies
• Brief Profiles of Ten Leading Companies