E-money & Code-Based Payment Market 2026

Language:
Japanese
Product Code No:
C68108600
Issued In:
2026/07
#of Pages:
263
Publication Cycle:
  
Format:
PDF

Price

230,000 yen ($1,482.91)
(excluding consumption tax)
460,000 yen ($2,965.83)
(excluding consumption tax)
690,000 yen ($4,448.74)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 155.1 yen , 2026/09/17 Japan)
*Scope of Each License Type

Coverage: (Product/service)

E-money and code-based payments

Research Target:

Prepaid payment operators, prepaid payment instrument issuers, and related business operators

Research Content:

The e-money and code-based payments market in Japan reached approximately 38 trillion yen in fiscal 2025 and is expected to continue expanding, driven by the growth in e-commerce and the development of mobile apps. This report examines the business strategies of key market players in Japan and analyzes market size from fiscal 2023 through 2030, along with major market trends and the future outlook.

TOC:

I   General Overview

1 Categories of E-Money and Code-Based Payments
2 Market Environment 
3 Noteworthy Topics
4 Market Size Transition (FY2023-FY2026 Projection)
5 Market Overview and Key Trends by Payment Method
5.1 Code-Based Payment
5.2 Contactless IC-Based E-Money
5.3 Proprietary Stored-Value E-Money
5.4 Gift Vouchers (Online Mall)
5.5 Server-Based E-Money
5.6 Integrated Code-Based Payment Gateways
5.7 All-In-One Payment Solution
6 Market Size (FY2025-FY2030 Forecast)
 

II   Trends in and Perspective on E-Money & QR/Barcode Payments Market

1 QR/Barcode Payments
1.1 Market Overview
1.2 Overview of Key Payment Services
1.3 Overview of Leading Code-Based Payment Services
1.4 Code-Based Payments Market Size Transition and Market Share
1.5 Financials of Leading Code-Based Payment Services
1.6 Business Model and Strategies of Leading Code-Based Payment Services
1.7 Leading Companies’ Strategy for Business Fortification
1.8 Attempts and Perspectives Regarding New Technologies (AI, Stable Coin)
1.9 Fraud Protection
1.10 Challenges
1.11 Perspectives
1.12 Code-Based Payment Market Forecast
1.13 Digital Payouts
2 Contactless IC-Based E-Money 
2.1 Market Overview
2.2 Status of Leading Market Players 
2.2.1 JR East
2.2.2 AEON
2.2.3 Seven Card Service
2.2.4 Rakuten Edy
2.3 Market Size Transition (FY2023-2026 Projection)
2.4 Business Policies at Key Businesses
2.5 Leading Companies’ Strategy for Business Fortification
2.6 Challenges
2.7 Leading Companies’ Perspectives
2.8 Contactless IC-Based E-Money Market Size Forecast (FY2025-2030 Forecast)
2.9 Contactless IC-Based E-Money Market Size Forecast by Company (FY2025-2030 Forecast)
3 Proprietary Stored-Value E-Money
3.1 Market Overview
3.2 Status of Leading Proprietary Stored-Value E-Money
3.2.1 UCS (majica)
3.2.2 Yume Card (yumeca)
3.2.3 Starbucks Coffee Japan (Starbucks Card)
3.3 Market Size Transition (FY2023-2026 Projection)
3.4 Overview of System Vendors Supporting Proprietary Stored-Value E-Money
3.5 Strategies of System Vendors Supporting Proprietary Stored-Value E-Money
3.6 New Applications
3.6.1 Local Governments
3.6.2 E-Gift Voucher/Digital Gift
3.6.3 Temples/Shrines (“Omairi-Pay”)
3.6.4 Schools
3.6.5 Marketing & Operation through liaison with Group Companies/Partner Companies
3.6.6 Overseas Business
3.7 Trends Regarding Top-Up Channels
3.8 Attempts and Perspectives Regarding New Technical Domains (AI, Stable Coin)
3.9 Challenges
3.10 Perspectives
3.11 Market Size Forecast (FY2025-2030 Forecast)
4 Gift Card Platforms
4.1 Market Overview
4.2 Business Model
4.3 Market Size Transition (FY2023-2026 Projection)
4.4 Market Size Forecast (FY2025-2030)
5 Server-Based E-Money
5.1 Overview
5.2 Business Model
5.3 Key Businesses
5.4 Business Strategies of Key Businesses
5.5 Leading Companies’ Strategy for Business Fortification
5.6 How Leading Companies Perceive Market Landscape
5.7 Challenges and Perspectives
5.8 Market Size Transition (FY2023-2026 Projection)
5.9 Market Size Forecast (FY2025-2030)
 

III   Current Status of Payment Solutions 

1 Integrated Code-Based Payment Gateways
1.1 Market Overview
1.2 Overview of Integrated Code-Based Payment Gateways
1.3 Overview of Leading Code-Based Payment Gateways
1.4 Transaction Volume
1.5 Financials of Leading Code-Based Payment Gateways
1.6 Business Models/Strategies/Financials of Leading Code-Based Payment Gateways
1.7 Strategic Focus 
1.7.1 E-commerce
1.7.2 Regional Community Currencies
1.7.3 Transit
1.7.4 Others
1.8 Partner Alliance
1.9 Peripheral Solutions
1.10 Collaboration with Overseas Payment Service Providers
1.11 Attempts and Perspective Regarding New Technology Domain (AU, Stablecoin)
2 All-In-One Payment Solution
2.1 Market Overview
2.2 Overview of Leading All-In-One Payment Solution Providers
2.3 Business Model of Leading All-In-One Payment Solution Providers
2.4 Strategies 
2.5 Business Performance (Actuals)
2.6 Strategic Focus
2.6.1 Day-to-day / Everyday Life-Related Domain
2.6.2 IoT (Payment at Parking Lots, etc.)
2.6.3 Tap to Phone (SoftPOS)
2.6.4 Amusement 
2.6.5 B2B
2.6.6 Mobility
2.7 Peripheral Services
2.8 Attempts and Perspective Regarding New Technology Domain (AU, Stablecoin)
2.9 Challenges
2.10 Perspectives
 

IV   Company Profiles

  • PayPay
  • Rakuten Payment
  • NTT Docomo Financial Group
  • au Financial Group
  • East Japan Railway Company
  • AEON Financial Service
  • Fujitsu
  • Value Design
  • BitCash Inc.
  • Canal Payment Service
  • Incomm Japan
  • Net Stars
  • GMO Financial Gate
  • Transaction Media Networks

Price

230,000 yen ($1,482.91)
(excluding consumption tax)
460,000 yen ($2,965.83)
(excluding consumption tax)
690,000 yen ($4,448.74)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 155.1 yen , 2026/09/17 Japan)
*Scope of Each License Type