Imported Luxury Brands in Japan

Imported Luxury Brands, Companies Operating imported brands, and brand importers

This report clarifies the current state and future direction of the imported luxury brand market in Japan.
Based on interviews with industry professionals and companies, as well as literature research, the report provides an overview of 261 luxury brands and 170 brand operating companies, including their status and estimates.
After four consecutive years of growth following the end of the pandemic, the market shrank in 2025. This was due to the yen's temporary increase in value against the U.S. dollar, which suddenly reduced the purchases of expensive products by inbound tourists. However, rising stock prices encouraged domestic high-net-worth individuals to spend more than expected. This offset most of the sales decline and minimized the loss.
The report organizes its findings based on primary information obtained from interviews. This information includes the shift in demand from inbound tourists to domestic affluents, shifts in demand induced by price increases reaching a limit, and mixed results in sales channels.
The report also includes a forecast for 2026, which predicts another upturn.

I   Overall Trends in Imported Luxury Brands Market

1. Market Size and Trends
   1) Overall Trends
   2) Market Trends by Item
   3) 2026 Market Forecasts
2. Topics in the Market (The Environment Surrounding the Import Market)
   1) Exchange Rates Trends
   2) Stock Price Trends
   3) Sales Trends by Industry/Business Type
   4) Trends Among High-Net-Worth Individuals
   5) Inbound Tourism Trends
   6) Product Price Trends
3. Trends of Leading Companies/Brands
   1) Overall Trends
   2) Brand Strategy Trends
   3) Total Sales Ranking among Major Imported Luxury Brands (2025 Basis)
4. Trends among Sales Channels
   1) Overall Trends
   2) Department Stores
   3) Standalone Stores
   4) Retail Complexes
   5) Outlet Malls
   6) Specialty Stores
   7) Ecommerce
   8) Other Sales Channels (Airport Retail Facilities, Duty Free Shops)

II. The Import Market Trends by Product Category

1. Imported Women's Apparel Market
2. Imported Men's Apparel Market
3. Imported Children's and Baby Apparel Market
4. Imported Bags and Leather Goods Market
5. Imported Footwear Market
6. Imported Watches Market
7. Imported Jewelry Market
8. Imported Crystal and Ceramics Market
9. Other Markets (Eyewear, Ties, Scarves, Shawls, Handkerchiefs, Writing Instruments)

III. Profiles of Imported Brands

List of Featured Brands: 261 Brands

IV. List of Domestic Companies Operating Imported Brands

List of Featured Companies: 171 Companies

V. Table of Import Values and Volumes by Product Category for Major Countries (2020–2025)