Raw data is also available as an optional purchase.
You can tabulate the data by any axis you choose.

Raw Data (Preliminary Survey) (Preliminary Survey (5,657 respondents))
Simple Tabulation Table (Preliminary Survey) (Preliminary Survey / Simple Tabulation Table)
Preliminary Survey by 10-Year Age Groups_N ([Preliminary Survey] Gender × Age Group (10-Year Age Groups) Tabulation Table / Number of Respondents)
Preliminary Survey (10-Year Age Groups) _P ([Preliminary Survey] Gender × Age Group (10-Year Intervals) Tabulation / Percentages)
Raw Data (Main Survey) (Main Survey (1,424 respondents))
Simple Tabulation (Main Survey) (Main Survey · Simple Tabulation)
Main Survey by Age Group (in Tens of Years) _N ([Main Survey] Gender × Age Group (in Tens of Years) Summary Table / Number of Respondents)
Main Survey by Age Group (in Tens of Years) _P ([Main Survey] Gender × Age Group (in Tens of Years) Summary Table / Percentages)
Summary for Those in Their 20s (Preliminary Survey / Main Survey, Number of Respondents / Percentages)
Ages 30s Summary (Preliminary Survey / Main Survey, Number of Respondents / Percentage)
Ages 40s Summary (Preliminary Survey / Main Survey, Number of Respondents / Percentage)
Ages 50s Summary (Preliminary Survey / Main Survey, Number of Respondents / Percentage)
Ages 60s Summary (Preliminary Survey / Main Survey, Number of Respondents / Percentage)
Ages 70s Summary (Preliminary Survey / Main Survey, Number of Respondents / Percentage)

1. Key Points

<Basic Trends of Beauty Market / Beauty-Enhancing Foods>

(1) Age Differences in Interest in and Attitudes Toward Beauty
(2) Age-Related Differences in Beauty Concerns
(3) Beauty Practices Currently Undertaken 

(4) Usage Patterns of Beauty Supplements and Characteristics by Product Category
(5) Expenditures on Beauty Foods and Similar Products and Age-Related Differences 　　

(6) Values Sought in Beauty Foods and Similar Products 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

<Characteristics from the Perspective of Consumer Behavior>　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

(7) Age Differences in Interest in Beauty and Use of Beauty Foods and Related Products
(8) Interest in Beauty and Challenges by Life Stage 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

(9) The Role of Beauty Foods and Related Products by Beauty Concern
(10) Relationship Between Awareness of Beauty Ingredients and Intention to Consume 

(11) Brand Awareness and Usage Patterns of Beauty Foods 

(12) Image Evaluations of Japanese and Korean Brands 　　　　　

2. List of Survey Results 　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

 

1. Attitudes Toward Beauty and Usage of Beauty Foods　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

(1) Attitudes Toward Beauty and Usage of Beauty Foods by Age Group 

(2) Usage of Beauty Foods and Similar Products by Attitude Toward Beauty

2. Changes in Beauty Interests, Behaviors, and Challenges by Life Stage　　　　　　　　　　　　　　　

(1) The Gap Between Beauty Interests and the Use of Beauty Foods During the Child-Rearing Years

(2) Beauty Challenges That Vary by Life Stage

3. The Role of Beauty Foods and Competitive Strategies Based on Beauty Concerns

(1) The Relationship Between Beauty Concerns That Make Beauty Foods a Popular Choice and Other Countermeasures 

(2) Reasons for Selecting Beauty Foods and Key Selling Points Based on Beauty Concerns 　　

4. Beauty Behaviors and Internal Care Among Those Practicing Gut Health 　

(1) Status of Gut Health Practices for Beauty Purposes by Age Group 　　　　

(2) Beauty Measures Characteristic of Gut Health Practitioners

(3) Inner Care Through Food Practiced by Gut Health Practitioners

(4) Current Demand for Gut Health-Related Ingredients and Future Intake Intentions 　　　　　　　　　　　　　　　　　　　　　　　　　　

5. Demand Growth Observed Via Beauty Ingredients Awareness and Intention to Consume　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

(1) Demand Growth Observed Via Ingredient Awareness and Intention to Consume 

(2) Growth Assessed by the Intention to Consume among Consumers Aware but Not-Taking 

6. Structure of Awareness and Usage of Beauty Food Brands and Relation with Cosmetics Brands

(1) Structure of Awareness and Usage of Beauty Foods by Brand

(2) Usage Patterns of the Same Brand Across Cosmetics and Beauty Foods

(3) Reasons for Choosing Beauty Foods from the Same Brand

7. Differences in Perceptions of Japanese and Korean Brands and Factors Influencing Continued Use

(1) Differences in Perceived Image Between Japanese and Korean Brands

(2) Reasons for Choosing Korean Brands

(3) Reasons for Stopping Use of Korean Brands

(4) Factors Influencing Continued Use, Observed Through Reasons for Product Selection and Reasons for Stopping Use

 

Preliminary Survey

Main Survey

 

1．20s 

2．30s

3．40s

4．50s

5．60s

6．70s