Digital marketing software

Digital marketing software vendors and users; vendors developing AI-agent-based digital marketing solutions

Digital marketing has become a cornerstone of customer experience (CX) enhancement. In recent years, digital marketing software providers have increasingly incorporated generative AI technologies to expand their product capabilities. At the same time, autonomous AI agents have emerged, raising expectations that they can help address labor shortages and support employees who lack specialized skills. As AI continues to advance, however, it is reshaping the value propositions of digital marketing solutions and altering the competitive dynamics of the digital marketing landscape.
This report examines the CRM/SFA, marketing automation (MA), and customer data platform (CDP) segments of the digital marketing market. It analyzes the business strategies of major software vendors, software adoption and usage trends among client organizations, and key developments in AI technologies for digital marketing. The report also explores how generative AI and AI agents are being utilized in digital marketing in Japan and reviews the current state of the market and emerging trends among vendors developing AI-agent-based solutions.

I   Digital Marketing Market: Current Status and Perspectives

1. Digital Marketing Market

1.1  What is Digital Marketing Market?
1.2  Market Size
1.3  CRM/SFA Market
1.4  Noteworthy Topic: “Sales Enablement”
1.5  MA Market
1.6  CDP Market

2. Influence of AI Technology on Digital Marketing Market

2.1 “SaaS is Dead” (SaaS As We Know It Is Dead)
2.2 Changes Brought About by AI
2.3 Perception and Responses of Digital Marketing Vendors
2.4 Innovation Required for Vendors
 

II   Company Profiles

9 enterprises including SHANON Inc., Salesforce (Japan), and JAPAN AI