Creator Economy

Businesses that encourage creator economy markets

Traditionally, there were few ways for individuals to express themselves profitably while disclosing their names. These activities offered limited opportunities for profit. Individual creative activities were regarded not as economic activities, but rather as hobbies.
However, individual creators have obtained fans through their creative posts and expressions on social media and internet platforms. They have monetized these activities on these platforms. This has created a new market, the "creator economy."
This report focuses on four key sectors: fanzines (self-published comics, manga, and zines), illustrations, independent games, and independent music. The report covers the characteristics, status, and outlook of each sector.

I. Survey Outline and Focus Points

II. Overview of Creator Economy

1. Creator Economy Overview
   1) Definition
   2) Background of the Rise of the Creator Economy - The Third Wave -
   3) Third Waves in Each Creation Genre:
       - Fanzines (self-published comics, manga, and zines)
       - Illustrations
       - Independent games
       - Independent music
   4) Conditions Contributing to the Creator Economy
       -Subculture and fan activities are widespread
       - Workstyle reform and encouragement of side businesses
2. Outlook of the Creator Economy
   1) Strength of the Creator Economy
       - Increase in the number of players in the creator economy
       - Growing demand for the creator economy
   2) Risks in the Growing Creator Economy
       - Low profit margin and instability
       - Regulation of expression by credit card companies

III. Detailed Analysis of the Creator Economy

1. Fanzine Market (Self-Published Comics, Manga, and Zines)
2. Illustrations by Individuals Market
3. Independent Games Market
4. Independent Music Market

IV. Data of Major Businesses

1. Fanzine Market (3 businesses)
2. Illustration Market (3 businesses)
3. Independent Games Market (3 businesses)
4. Independent Music Market (3 businesses)

V. Creator Economy-Related Markets

Creator Economy Association