Japanese Watch Market & Brands Report 2026

Language:
Japanese
Product Code No:
C68105300
Issued In:
2026/06
#of Pages:
431
Publication Cycle:
  
Format:
PDF

Price

150,000 yen ($922.85)
(excluding consumption tax)
300,000 yen ($1,845.70)
(excluding consumption tax)
450,000 yen ($2,768.55)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 162.54 yen , 2026/07/21 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Watch and clock

Research Target:

Manufacturers(wholesalers), retailers, importers

Research Content:

The watch market has entered a transformative new era following the correction of the luxury watch boom. Though high-end segments hold strong, consumer priorities are changing rapidly—shifting from 'investment assets' to 'personal passions' and 'self-expression,' with a heightened focus on brand equity and exceptional experiences. Simultaneously, the industry is being reshaped by rebounding inbound tourist demand, a booming pre-owned market, and the expansion of smartwatches.
This comprehensive report synthesizes crucial marketing intelligence to decode these evolving dynamics. Covering the latest movements in Japan’s domestic, domestically manufactured, and imported watch sectors, it analyzes leading brand strategies and projects definitive market trends through 2026.

TOC:

I   Current Status and Future Outlook 

1. Domestic Watch Market: Market Size and Trends
2. Made-in-Japan Watches: Market Size and Trends
3. Import Watches: Market Size and Trends
4. Watch Market: Future Developments and 2026 Forecast
5. Market Environment
(1) Currency fluctuation
(2) Stock price
(3) Affluent customers
(4) Inbound tourists
6. Noteworthy Topics
(1) Smartwatches
(2) Subscription service
 

II   Japanese Watch Manufacturer/Wholesaler Trends

1. Japanese Watch Manufacturer/Wholesaler Trends
2. Attempts by Japanese Manufacturers
3. Market Developments by Key Japanese Manufacturers 
(Epson / Casio / Citizen / SEIKO)
 

III   Imported Watches

1. Imported Watch Market Trends
2. Business Developments by Leading Enterprises
(LVMH / SWATCH / Rolex / Richemont)
3. Business Strategies of Market Players
4. Transition of Imported Watch Market
5. Future Direction/Perspectives for Import Watch Market
 

IV   Parallel-Imported Watches and Pre-loved Watches

1. Parallel-Imported Watch Market Trends
(1) Market size transition
(2) Sales channels
(3) Leading retailers
(4) Brands and product trends
(5) Future perspective
2. Pre-loved Watch Market Trends
(1) Market size transition
(2) Sales channels
(3) Leading retailers
(4) Brands and product trends
(5) Future perspective
 

V   Japanese Clock Market 

1. Clock Market Trends
2. Developments by Leading Japanese Clock Manufacturers
3. Clock Brands Product Trends
4. Timepiece System* Market
5. Timepiece System* Manufacturer Trends 
6. Timepiece System* Product Trends

*Note that Japanese watch manufacturers refer to master clock  (synchronized clock) system as “timepiece system”. 
 

VI   Watch Retail Market Trends

1. Department Stores (specialty stores located within department stores)
2. Specialty Stores
3. Mass Merchandisers, Discount Stores
4. Online Retailers
5. Outlet Channels
6. Shopping Centers (large commercial complexes)
7. Other Channels (airports, duty-free shops)
8. Reference Data (shopping centers, department stores, chain stores)
 

VII   Global Issues and News in Watch Industry

1. Protection of Intellectual Property Rights
2. Standardization 
3. Addressing Environmental Issues
4. WATCHES & WONDERS GENEVA 2026
5. Swiss Watch Export Trends
 

VIII   Company Profiles

1. Japanese Manufacturers/Wholesalers 
2. Importers and Overseas Corporations 

Price

150,000 yen ($922.85)
(excluding consumption tax)
300,000 yen ($1,845.70)
(excluding consumption tax)
450,000 yen ($2,768.55)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 162.54 yen , 2026/07/21 Japan)
*Scope of Each License Type