Hair Salon and Barbershop Market 2026

Language:
Japanese
Product Code No:
C68101400
Issued In:
2026/06
#of Pages:
443
Publication Cycle:
Annual
Format:
PDF

Price

Optional Excel File Available

An Excel data file is available as an optional purchase, exclusively for buyers of this market research report. To add it to your order, select "Add Excel File to Order" below.
150,000 yen ($929.54)
(excluding consumption tax)
300,000 yen ($1,859.08)
(excluding consumption tax)
450,000 yen ($2,788.62)
(excluding consumption tax)
※PDF Regular
50,000 yen ($309.85)
※PDF Corporate
100,000 yen ($619.69)
※PDF Global Corporate
150,000 yen ($929.54)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 161.37 yen , 2026/07/06 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Hair salons and barbershops

Research Target:

Hair salons, barbershops, related enterprises, industry organizations

Research Content:

I   Market Overview

1. Outline of domestic hair salon and barbershop market
2. Transition of hair salon and barbershop market size (FY2021 - 2025)
3. Transition of hair salons and barbershops market size by treatment (FY2021 - 2025)
4. Brand positioning of leading hair salon and barbershop chains
5. Sales ranking and market share by company (top 49 companies, FY2023 -2025)
6. Market outlook
7. Forecast of hair salon and barbershop market size (FY2026 - 2030)
8. Forecast of hair salon and barbershop market size by treatment (FY2026 - 2030)
9. Transition of hair salon and barbershop market size (FY2021 – 2030 forecast)
10. Statistical analysis of hair salon and barbershop market
 

II   Trends at Hair salon and Barbershop Chains

1. Business model
2. Treatment and pricing
3. Customer trends
4. Ranks of hair cut professionals, organizations and training
5. Merchandize sales
6. Advertising and promotion
7. Rollout strategy and operation policy
8. Issues and challenges, market strategy
 

III   Questionnaire Results 

1. Barbershops
1) Service menu
2) Annual customer volume
3) Average service price per visit
4) Average product mix of merchandise sales at barbershops
5) Advertising / PR
6) Leading suppliers of barbershop cosmetics and related equipment
7) Cosmetics used at barbershops (brands, selection criteria and future usage plans)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair color agents 
    vi. Perm solution
    vii. Hair growth formula
    viii. Razor
    ix. Shaving cream
8) Equipment
    i. Shampoo bowl (hair washing basin)
    ii. Barber chair
    iii. Dryer
    iv. Hair iron
    v. Electric hair clippers, hair trimmer
9) Merchandise sales at barbershops (cosmetics and related equipment)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair growth formula
   vi. Dryer
   vii. Hair iron
10) Requests and complaints 
    i. On products
    ii. To manufacturers
    ii. To wholesalers (dealers) 
11) Service offerings planned for future focus
12) Future directions
13) About “double license” (hairstylist and barber)
 
2. Hair Salons
1) Service menu
2) Annual customer volume
3) Average service price per visit
4) Average product mix of merchandise sales at hair salons
5) Advertising / PR
6) Leading suppliers of hairsalon cosmetics and related equipment
7) Cosmetics used at hair salons (brands, selection criteria and future usage plans)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair color agents 
    vi. Perm solution
    vii. Hair growth formula
8) Equipment 
    i. Dryer
    ii. Hair iron
9) Merchandise sales at hair salons (cosmetics and related equipment)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair growth formula
   vi. Dryer
   vii. Hair iron
10) Requests and complaints 
    i. On products
    ii. To manufacturers
    ii. To wholesalers (dealers) 
11) Service offerings planned for future focus
12) Future directions
13) About “double license” (hairstylist and barber)
 

IV.   Marketing Strategies at Leading Hair Salon and Barbershop Chains

9 chains 

Excel Data Description:

The Excel file includes raw data of questionnaire responses from 51 barbershops and 67 hair salons.

Price

Optional Excel File Available

An Excel data file is available as an optional purchase, exclusively for buyers of this market research report. To add it to your order, select "Add Excel File to Order" below.
150,000 yen ($929.54)
(excluding consumption tax)
300,000 yen ($1,859.08)
(excluding consumption tax)
450,000 yen ($2,788.62)
(excluding consumption tax)
※PDF Regular
50,000 yen ($309.85)
※PDF Corporate
100,000 yen ($619.69)
※PDF Global Corporate
150,000 yen ($929.54)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 161.37 yen , 2026/07/06 Japan)
*Scope of Each License Type