B2C e-commerce, online retailing

B2C ecommerce providers, online retailers

This report is based on data published by the Ministry of Economy, Trade and Industry in August 2025 and is the result of a thorough examination of twenty sectors of the B2C e-commerce market. It provides concise company profiles and in-depth insights into e-commerce-related industries, including logistics.
According to the METI's "Results of FY2024 E-Commerce Market Survey*," the B2C e-commerce market size —including product sales, services, and digital sectors—reached 26.1225 trillion yen in 2024, representing 105.1% of the previous year's figure. Product sales accounted for 15.2194 trillion yen of this total, marking a 3.7% year-over-year increase.
Source: Ministry of Economy, Trade and Industry, “Results of FY2024 E-Commerce Market Survey.”

I. Status of E-Commerce Market

1. E-Commerce Market Size and Trends
2. Evolution and Changes in Network Infrastructure
   1) Diversification of Devices Used to Access the Internet
   2) Purposes of Internet Use
   3) Concerns and Issues Related to Internet Use
   4) Overview of the Mobile Phone Market Infrastructure
   5) MVNO Services
3. Online Advertising
4. Trend of Using Social Media
5. Trend in Cashless Payment
6. Results of E-Commerce Operator Questionnaire

II. Trends in the E-Commerce Industry 

1. Status of Mail Order Service Providers
   Sales Ranking of 367 Online Retailers (FY2024-)
2. Trends in E-Commerce-related Companies
   Mergers and Acquisitions, Capital or Work Alignments among E-Commerce-related Companies
3. Online Retailing and Logistics Industry
   1) Land-Based Logistics in Online Retailing Business
   2) Trend of Three Land-Based Transportation Companies
       - YAMATO HOLDINGS CO., LTD.
       - SG HOLDINGS CO., LTD.
       - JAPAN POST Co., Ltd.
   3) Trend in Last Mile Delivery Logistics
   4) Logistics Trends in Mail Order Service Providers
4. Cross-Border E-Commerce (Japan, the United States, China)

III. E-Commerce Trends by Sector

1. Trends in B2C E-Commerce Product Sales
   　　1-1. General
   　　1-2. Home Appliances, Computers, and Related Products
   　　1-3. Books, Video, and Music Products
   　　1-4. Food, Beverages, and Alcoholic Beverages
   　　1-5. Cosmetics and Pharmaceuticals
   　　1-6. Furniture, Home Decor, Miscellaneous Goods, and Daily Necessities
   　　1-7. Clothing and Fashion Accessories
   　　1-8. Sporting Goods (including outdoor and golf equipment)
   　　1-9. Automobiles, Motorcycles, Parts, etc.
2. Trends in B2C E-Commerce Services
   　　2-1. Accommodation, Travel Services, and Transportation
   　　2-2. Food and Beverage Services
   　　2-3. Event Ticket Reservations
   　　2-4. Financial Services (Online Banking, Online Brokerage)
   　　2-5. Online-Only Life Insurance
   　　2-6. Hair and Beauty Services
   　　2-7. Food Delivery Services
3. Trends in B2C E-Commerce in the Digital Sector
   　　3-1. Overview of the Digital Content Market
   　　3-2. Digital Publishing (Books and Magazines)
   　　3-3. Paid Music Streaming
   　　3-4. Paid Video Streaming
   　　3-5. Online Games

IV. Data Regarding E-Commerce-Related Businesses

1. E-Commerce-Related Businesses (List of Performance)
2. E-Commerce-Related Businesses (List of Sales for the Past Three Fiscal Years—Ranked by FY2025 Sales)
3-1. E-commerce-Related Companies (Ranked by FY2025 Ordinary Profit Margin / Japanese Accounting Standards)
3-2. E-commerce-Related Companies (Ranked by FY2025 Pre-Tax Profit Margin / IFRS International Accounting Standards)
4. E-commerce-Related Companies: List of Newly Listed Companies (As of April 2024–June 2026)
5. Table of E-Commerce-Related Company Profiles [333 Companies Total]