Orthopedic, Acupuncture, Moxibustion, and Massage Therapy Clinics

Orthopedic, Acupuncture, Moxibustion, and Massage Therapy Clinic Operators

I   Market Analysis

1.  Whole Picture of Orthopedic, Acupuncture, Moxibustion, and Massage Therapy Clinics
   1) Positioning of Orthopedic, Acupuncture, Moxibustion, and Massage Therapy Clinics
   2) Transition of the Orthopedic, Acupuncture, Moxibustion, and Massage Therapy Clinic Market (1935-2026)
2. Market Overview
3. Market Trends
4. Market Trends by Segment
   1) Overall
      - Customer attraction through social media (Instagram, TikTok)
      - Thorough Map Engine Optimization (MEO)
      - Increase in beauty-related therapies
   2) Orthopedic Clinics
      - Shift to therapies not covered by health insurance
      - Introducing subscription services
      - Mergers and acquisition (M&A) and reorganization by large groups
   3) Acupuncture Clinics
      - Increase in the number of male patients
      - Increase in the clinics providing services that arouse customers' five senses
      - Increase in female care-related therapies
   4) Massage Therapy Clinics
   - More clinics appealing to its strength
   - More varieties in therapies not covered by health insurance
   - Care managers' work efficiency and the clinics' branding strategies
5. Issues and Challenges at Orthopedic, Acupuncture, Moxibustion, and/or Massage Therapy Clinics
   1) Overall
      - Decreasing number of patients due to fiercer competition among other clinics and peripheral industries
      - Difficulty in securing manpower in an improved working environment and training manpower with documented educational guides
      - Responding to the revised annma massage, acupuncture, and moxibustion therapy fees by MHLW in 2026
   2) Orthopedic Clinics
      - Increased competition with salons operated by private certification holders
      - Response to diversifying career paths for qualified therapists
      - Breaking through bottlenecks to the shifting to therapies not covered by health insurance
   3) Acupuncture Clinics
      - Response to the evolving roles of acupuncture clinics
      - Overcoming the difficulty of acquiring new customers
      - Difficulty in improving the rate of repeat customers
   4) Massage Therapy Clinics
      - Cumbersome medical billing workflows and back-office burdens
      - Inefficient visit scheduling and lost travel time 
      - Acquiring new customers through alignment with care managers
6. Outlook of the Markets for Orthopedic, Acupuncture, Moxibustion, and Massage Therapy Clinics
   1) Overall
   2) Orthopedic Clinics: Expansion of product sales business and increased product portfolios
   3) Acupuncture Clinics: Increase in acupuncture specialty clinics
   4) Massage Therapy Clinics: Expand the customer base and introduce expensive therapies
7. Trends of 58 Related Companies by Industry
   1) Medical Electronics and Instruments (6 Companies)
   2) Medical Equipment, Medicines, and Treatment Tables (3 Companies)
   3) Employment Businesses (5 Companies)
   4) Advertisement (5 Companies)
   5) Medical Billing Systems and Other Information Systems (8 Companies)
   6) Mail Order Businesses and Ecommerce (9 Companies)
   7) Billing Services (12 Companies)
   8) Acupuncture Equipment (8 Companies)
   9) Consulting (2 Companies)
8. Outline of 8 Related Organizations

II. Questionnaire

1. Clinic Operation Structure
2. Therapy Provision Structure
   1) Number of employees
   2) Number of beds
   3) Insurance coverage
   4) Availability of therapies not covered by health insurance
3. Outpatient Customer Base
   1) Average number of outpatients per day
   2) Proportion of male and female patients
   3) Median age of outpatients
   4) Proportion of therapies by type
4. Product Sales
   1) Overall
   2) Manufacturers/Distributors of products that the clinics currently sell
5. Systems Used in Clinic Operations
   1) Overall
   2) Manufacturers/Distributors of systems currently using
6. Advertising Policies
   1) Ongoing advertising policies
   2) Focused advertising policies
7. Measures to Acquire Repeat Customers
   1) Ongoing measures to acquire repeat customers
   2) Focused measures to acquire repeat customers
8. Equipment and materials currently using
   1) Overall
   2) Manufacturers/Distributors of equipment and materials currently using
9. Operational Issues
10. Outlook of the Industry after Five Years from Now
11. Future Operational Policies
12. Performance (2025 income compared to 2024)