Rental Housing Market 2026

Language:
Japanese
Product Code No:
C67127000
Issued In:
2026/06
#of Pages:
371
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,113.03)
(excluding consumption tax)
360,000 yen ($2,226.07)
(excluding consumption tax)
540,000 yen ($3,339.10)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 161.72 yen , 2026/06/26 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Rental housing

Research Target:

Home builders, residential developers, leasing brokers

Research Content:

This market report provides a comprehensive analysis of the Japanese rental housing sector, examining both “flow” (listing) and “stock” (management). It further evaluates market trends across key stakeholders, encompassing demand-side participants, such as property owners and tenants, as well as supply-side actors, including homebuilders. As future demand trends diverge between metropolitan and regional areas, the report also outlines the strategies that each market player should adopt. The report also delves into how companies are responding to the “naphtha shock”, a manufacturing and supply chain crisis triggered by blockades in the Strait of Hormuz.

TOC:

Part １.   Market Overview

Chapter 1. Market Environment 

1. New Housing Starts
2. Current Number of Housing Stocks
3. Current Demographics (Population/Number of Households)
4. Housing Price
5. Mortgage Rates
6. Land Price
7. Newsworthy System/Policy Regarding Housing Rental Market
 

Part 2. “Flow” (Listing) 

Chapter 2. Rental Housing Market (Listing)

1. Market Size
2. The Number of Housing Starts of Property for Rent by Region
3. The Number of Housing Starts of Property for Rent by Construction Type
4. Construction Costs for Property for Rent
5. Real Estate Securitization in Housing Rental Market
 

Chapter 3. Demand Structure Analysis (Listing)

1. Categorization of Property Owners
2. Individuals
3. Corporate Owners
4. Institutional Investors
 

Chapter 4. Market Players (Listing)

1. Categorization of Market Players
2. Business Performance of Market Players
3. Trends at Owners 
4. Product Strategy
5. Sales Strategy 
 

Part 3. “Stock” (Management)

Chapter 5. State of Rental Housing Market (Management)

1. Definition of Stock
2. Transition of Stock
3. Transition of Stock by Age of the Building
4. Vacant Homes
 

Chapter 6. Demand Structure Analysis (Stock)

1. Residents (Tenants/Lessees)
2. Vacancy Rate by Region
3. Transition of Rent Level
 

Chapter 7. Market Players (Stock)

1. Categorization of Market Players
2. Number of Managed Properties for Rent
3. Trends of Residents (Tenants/Lessees)
4. Services for Residents (Tenants/Lessees)
5. Renovation of Rental Properties
 

Part 4. Market Perspective

Chapter 8. Perspective for Rental Housing Market

1. Perspective for Rental Housing Market
2. Market Size Forecasts
 

Part 5. Trends at Homebuilders (Residential Developers) 

Chapter 9. Company Profiles of Major Homebuilders (Residential Developers)

  • Asahi Kasei Homes Corporation
  • Sumitomo Forestry
  • Sekisui Chemical 
  • Sekisui House
  • Daito Trust Construction Company
  • Daiwa House Industry
  • Token Corporation
  • Mitsui Home
  • Panasonic Homes
  • Misawa Homes

Price

180,000 yen ($1,113.03)
(excluding consumption tax)
360,000 yen ($2,226.07)
(excluding consumption tax)
540,000 yen ($3,339.10)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 161.72 yen , 2026/06/26 Japan)
*Scope of Each License Type