Esports and Game Streaming Market 2026 - Market Survey

Language:
Japanese
Product Code No:
C67126500
Issued In:
2026/03
#of Pages:
137
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,130.94)
(excluding consumption tax)
360,000 yen ($2,261.87)
(excluding consumption tax)
540,000 yen ($3,392.81)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.16 yen , 2026/05/22 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Esports, Game Streaming

Research Target:

Businesses pertaining to esports and/or game streaming

Research Content:

Since 2018—widely recognized as Japan’s "Year One of Esports"—the domestic market has followed a unique evolutionary path, fueled by a surge in professional tournaments and a robust live-streaming culture.
As a highly lucrative entertainment sector, esports derive its value from a synergy of competitive gameplay, dedicated fan bases, and high-value Intellectual Property (IP). This report offers a multifaceted analysis of the industry, encompassing its structural framework (definitions and competition formats) and an assessment of market size based on tournament and team revenues. Furthermore, it explores future growth potential by examining the increasing convergence of esports with the VTuber phenomenon and mainstream streaming trends.

TOC:

I   Survey Outline and Key Points of Survey Results
 

II   Overview

1. Definition of Esports and Current Status
2. Esports Genres
(1) FPS (First Person Shooter)
(2) MOBA (Multiplayer Online Battle Arena)
(3) Battle Royales
(4) Fighting Games
(5) Sports Games
(6) Falling-Block Puzzle Games (Color-Matching, Line-Clearing Games)
3. Esports and Streaming Culture (Streamer, VTuber)
 

III   Overview

1. Esports Market Size in Japan
2. Trends in Surrounding Markets 
  • Game Contents Market
  • Personal Computer Market
  • Character Business Market
  • VTuber Market

IV   Market Trends

1． Esports Competitions and Leagues
(1) Overview of Esports Competitions and Leagues
(2) Particularity of Esports Competitions and Leagues
(3) Revenue Streams
(4) Transition of Revenue Size
2． Esport Teams
(1) Overview of Esport Teams
(2) Revenue Streams of Esport Teams
(3) Transition of Revenue Size
(4) Revenue Streams in Detail
 

V   Key Market Players

  • Aspirond Co., Ltd.
  • NGM Co., Ltd.
  • GANYMEDE Inc.
  • GLOE Inc.
  • Samurai Kobo 
  • Seven Dot Cloud
  • CELLORB
  • DetonatioN 
  • Fennel
  • REJECT
  • XENOZ

 

VI   Related Businesses 

  • THIRDWAVE CORP.
  • Japan Esports Union (JESU)
  • Brave Group Inc.
  • Yokosuka City

Price

written in Japanese
180,000 yen ($1,130.94)
(excluding consumption tax)
360,000 yen ($2,261.87)
(excluding consumption tax)
540,000 yen ($3,392.81)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.16 yen , 2026/05/22 Japan)
*Scope of Each License Type