How Brands Manage Digital Ad Ops - in the AI Era - 2026

Language:
Japanese
Product Code No:
C67122600
Issued In:
2026/02
#of Pages:
294
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,149.35)
(excluding consumption tax)
360,000 yen ($2,298.70)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.61 yen , 2026/05/08 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Digital advertising

Research Target:

An online survey was distributed to a targeted cohort of professionals meeting the following eligibility criteria:
- Demographics: Individuals aged 21 to 69.
- Organizational Affiliation: Current employees of domestic firms (advertisers)
- Professional Scope: Participants held functional responsibilities in at least one of the following areas: 1) Marketing and advertising strategy development; 2) Digital advertising operations and execution; 3) Budgetary oversight and final approval for advertising expenditures; 4) Data analytics, Customer Relationship Management (CRM), or Marketing Automation (MA); 5) Executive management or business planning within digital advertising-related domains.

Research Content:

The emergence of generative AI and “AI Overviews” is changing how users access information. This is impacting advertisers' customer acquisition strategies and digital advertising budget. Meanwhile, generative AI is increasingly being leveraged to enhance ad operation, creative production, and precision targeting, drawing attention as a means to improve advertising effectiveness. This market report aims to explore advertisers' actual AI usage and shifts in awareness toward digital ads in the AI era.

TOC:

I   Survey Overview

1. Research background: changes in surrounding environment of digital advertising
2. Research objectives
3. Hypothesis development
4. Survey methodology overview
5. List of survey questions
 

II. Web Survey: Descriptive Statistics & Analysis

1. Advertisers’ current use of AI
2. Relationship between AI adoption level and digital ad spending
3. Practical applications of AI in ad operations
4. Challenges and risk perceptions associated with AI use
5. Current status and changes in ad spend by ad type
6. Current status and changes in budget allocation by media channel
7. Changes in ad spend by ad type driven by AI
8. Direction of AI-driven reallocation of ad budgets
9. Rise of generative AI and AI search, and changes in SEO strategy
10. Growth and declining areas in digital advertising in the AI era
11. Changing roles of advertising agencies and expectations in the AI era
12. Polarization of advertiser profiles (overall analysis)
13. Insight for advertising agencies
 

III. Web Survey: Aggregation 

1. Respondents' profiles
2. Survey results

Price

written in Japanese
180,000 yen ($1,149.35)
(excluding consumption tax)
360,000 yen ($2,298.70)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.61 yen , 2026/05/08 Japan)
*Scope of Each License Type