Health foods

Consumers

I. Research Highlights

1. Current health concerns and habits
2. Status of taking Foods with Function Claims
3. Status of taking Foods for Specified Health Uses (FOSHU)
4. Impact of media reports of health hazards caused by red yeast related products
5. Consumer demand for health food and beauty food
   1) Actual usage of health foods
   2) Impact of commodity price rise
   3) Usage of subscription services

II. Analysis on Preliminary Survey by Research Item per Age Group

1. Current conditions for the actions to maintain or promote health and beauty
2. Body conditions that you are concerned about and want to improve.
3. Symptom that you are concerned about and want to improve.
4. Measures taken for:
   1) Fatigue
   2) Health maintenance/promotions
   3) Eye conditions
   4) Shoulder stiffness
   5) Low back pain
   6) Resilient of skins, wrinkles, spots
   7) Stresses
   8) Maintenance of immune system
   9) Acne and other skin problems
   10) Intestinal regulation, dejection
   11) Muscle maintenance and promotion
   12) Dry skin
   13) Haircare (volume, shine, thickness, gray hair)
   14) Body slimming
   15) Maintenance and improvement of body shape
   16) Blood pressure
   17) Body fat
   18) Sensitivity to cold
   19) Memory loss, dementia
   20) Sleep problems
   21) Pains in joints
   22) Neutral fat
   23) Cholesterol levels
   24) Nutritional imbalance/deficiency
   25) Mouth odor, oral health
   26) Decreased concentration
   27) Aging
   28) Eye or nose discomfort
   29) Blood sugar level
   30) Swelling
   31) Personal odor
   32) Liver function
   33) Urination-related
   34) Uric acid level
   35) Osteoporosis
   36) Menopausal disorders
5. Status of taking Foods with Function Claims
6. Types of foods with function claims that are currently taken
7. Willingness to take Foods with Functional Claims
8. Forms of the Foods with Functional Claims that the consumer is willing to take (multiple answers)
9. Status of taking Foods for Specified Health Uses (FOSHU)
10. Image of Foods for Specified Health Uses (FOSHU)
11. Status of taking health/beauty foods (supplements)
12. Reason for quitting taking health/beauty foods (supplements)
13. Any recognitions and memories for the report on health hazards from red yeast related products
14. Any changes occurred by the report on health hazards from red yeast related products
15. Considerations regarding or how to choose supplements and health foods after the report on health hazards from red yeast related products
16. Reliance or confidence on health/beauty foods (supplements)
17. Reasons for not taking health/beauty foods (supplements)

III. Analysis on Main Survey by Research Item per Age Group

1. Form of health/beauty foods (supplements) currently taken
2. Type of the health/beauty foods (supplements) currently taken
3. Amount spent on health/beauty foods (supplements) per month
4. Any influence of recent commodity price hikes on usage of health/beauty foods (supplements)
5. Place of purchase of health/beauty foods (supplements) 
6. Purchasing forms of health/beauty foods (supplements) that they are currently taking
7. Reasons for using subscription services
8. Reasons for not using subscription services
9. Main ingredient of the health/beauty foods (supplements) that they are currently taking

IV   Data

1. Men in their 20s to 30s
   1) Preliminary Research
   2) Main Research
2. Men in their 40s to 50s
   1) Preliminary Research
   2) Main Research
3. Men in their 60s or older
   1) Preliminary Research
   2) Main Research
4. Women in their 20s to 30s
   1) Preliminary Research
   2) Main Research
5. Women in their 40s to 50s
   1) Preliminary Research
   2) Main Research
6. Women in their 60s or older
   1) Preliminary Research
   2) Main Research