VTuber Market 2026 (Consumer Survey)
Language:
Japanese
Product Code No:
C67119800
Issued In:
2025/12
#of Pages:
202
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
VTubers
Research Target:
VTuber fans
Research Content:
I. "VTuber Fans" Survey Outline
II. Key Survey Findings
III. VTuber Fan Attribute Survey
- Analysis Results of Overall VTuber Fan Appearance
- Analysis Results of VTuber Fan Appearance by Gender
- Analysis Results of VTuber Fan Appearance by Age Group
- Analysis Results of VTuber Fan Appearance by Gender/Age Group
- Comparison: 2023-2026 - Analysis by Residential Area (Comparison: 2023-2026)
- Analysis by Final Education (Comparison: 2023-2026)
- Analysis by Occupation (Comparison: 2023-2026)
- Analysis by Marital Status (Comparison: 2023-2026)
- Analysis by Household Income (Comparison: 2023-2026)
- Disposable Income Analysis (Comparison: 2023-2026)
- Personality Trait Analysis (Comparison: 2023-2026)
- Hobby Analysis (Hobby Target: Anime, Computer game, Analog game, Manga, Light novel, Music appreciation, Fashion, Make-up, Gourmet, Liquor, Cooking, Karaoke, Muscular exercise, Fitness gym, Yoga, Pilates, Golf, Baseball, Softball, Football, Futsal, Running, Walking, Outdoor activities (Camping, Barbecuing, Mountain climbing), Traveling, Shopping, Hot spring, Spa, Sauna, Sports appreciation, Volunteering, Reading books, DIY, Photography, Gambling, Stocks, Investment, Virtual currency, NFT, Studying, Acquisition of qualification, Comedy business, YouTuber, Movie appreciation, Idol, Voice actor/actress, Metaverse, VR, AR, Railroad (Picture, Movie, Model, etc.,)Stage show, Concert, Live appreciation, Music festival, Collection, Boys Love (i.e. Novels, manga, and other works on male homosexuality targeting women,) Others
IV. Usage of Internet by VTuber Fans
- Number of hours for using Internet other than for working or studying
- Social media currently in use (by gender, by age group, Comparison: 2023-2026)
- Mostly used social media (by gender, by age group, Comparison: 2023-2026)
- Video streaming services currently in use (by gender, by age group, Comparison: 2023-2026)
- Video streaming service most used (by gender, by age group, Comparison: 2023-2026)
- Digital devices currently own (by gender, by age group, Comparison: 2023-2026)
- Digital devices in use for watching VTuber videos (by gender, by age group, Comparison: 2023-2026)
V. Survey of VTuber Video Viewing Statuses
- Analysis of timing when started viewing VTuber videos (by gender, by age group, Comparison: 2023-2026)
- Viewing formats (live streamed, clipped) (by gender, by age group, Comparison: 2023-2026)
- Analysis of media/platform to view live streaming, etc. (by gender, by age group, Comparison: 2023-2026)
- Analysis of platforms to view video clips and edited videos (by gender, by age group, Comparison: 2023-2026)
- VTuber-related video viewing frequency per week (by gender, by age group, Comparison: 2023-2026)
- VTuber-related video viewing hours per week (by gender, by age group, Comparison: 2023-2026)
- Analysis of changes in viewing time of "VTuber videos" over the past year compared to the year before (by gender, by age group, Comparison: 2023-2026)
- Analysis of VTuber video viewing time ranges on weekdays (by gender, by age group, Comparison: 2023-2026)
VI. Detailed Survey of VTuber Video Viewing Statuses
- Analysis of motivation for viewing VTuber videos (by gender, by age group, Comparison: 2023-2026)
- Analysis of favorite program types in VTuber videos (by gender, by age group, Comparison: 2023-2026)
- Analysis of the rate of having favorite VTubers (by gender, by age group, Comparison: 2023-2026)
- Analysis of fan activities to support favorite VTubers (by gender, by age group, Comparison: 2023-2026)
- Analysis of fan activity formats to support favorite VTubers (VTuber office-supported VTuber, or individually acting VTuber) (by gender, by age group)
- Analysis of awareness of VTuber offices (by gender, by age group, Comparison: 2023-2026)
- Analysis of the rate of having favorite VTuber offices (by gender, by age group, Comparison: 2023-2026)
- Analysis of awareness of standalone VTubers who perform without the help of VTuber offices (by gender, by age group)
VII. Survey of VTuber-Related Spendings
- Rate of spendings on products and services related to VTubers for the past year (by gender, by age group, Comparison: 2023-2026)
- Amount of spendings on products and services related to VTubers for the past year (by gender, by age group, Comparison: 2023-2026)
- VTuber-related product purchase status for the past year (by gender, by age group, Comparison: 2023-2026)
- Whether or not any VTuber pilgrimages for the past year (by gender, by age group)