Toy Industry 2026

Language:
Japanese
Product Code No:
C67119500
Issued In:
2025/12
#of Pages:
479
Publication Cycle:
Annual
Format:
PDF

Price

180,000 yen ($1,150.01)
(excluding consumption tax)
360,000 yen ($2,300.03)
(excluding consumption tax)
540,000 yen ($3,450.04)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.52 yen , 2026/01/06 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Toys, plastic models and hobby Items

Research Target:

Manufacturers, Wholesalers, Retailers

Research Content:

I. General Overview

  1. Overall Trend in Toy Industry
  2. Trends of Toy Manufacturers
  3. Trends of Toy Wholesalers
  4. Trends of Toy Retailers
  5. Trends of Consumer Spending

II. Market Trends by Category

  1. Electronic toys
  2. Plastic models and hobby items
  3. Boy character toys/Toys for boys
  4. Girl character toys/Toys for girls
  5. Analog games
  6. Seasonal toys
  7. Basic toys (Intellectual toys for babies and infants/Jigsaw puzzles)
  8. Plush toys and dolls
  9. Video gaming console and hardware
  10. Video game software
  11. Toys with confectionery
  12. Capsulated toys
  13. Figure toys
  14. Railway models
  15. "Kidult" toys
  16. Trading card games

III. Profiles of Leading Businesses

  1. Toy and plastic model manufacturers (23 companies)
  2. Video gaming hardware/software developers (9 companies)
  3. Toy wholesalers (6 companies)
  4. Toy retailers (4 companies)

Price

written in Japanese
180,000 yen ($1,150.01)
(excluding consumption tax)
360,000 yen ($2,300.03)
(excluding consumption tax)
540,000 yen ($3,450.04)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.52 yen , 2026/01/06 Japan)
*Scope of Each License Type