Character Business 2025: Consumer Survey
Language:
Japanese
Product Code No:
C67117400
Issued In:
2025/12
#of Pages:
342
Publication Cycle:
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Character Business
Research Target:
Consumers
Research Content:
In recent years, the character business market in Japan has seen progress in the development and utilization of character IP, while consumers’ attachment toward characters have become diverse. This market report identifies character fans and their consumption patterns, not only the amount of money they spend but also the length time they spend on characters, the reasons they came to like them, and significance of characters in their daily lives.
Excel Data Description:
１. Product description
２. Raw data (label correspondence table, individual data records, simple tabulation, supplementary information)
TOC:
I Survey on Percentage of Individuals Who Have “Favorite Character”
• Survey Outline
• Survey Targets
• Survey Results by
1) Gender & Age group
2) Residence type
3) Occupation
4) Number of persons in a household
5) Marital status
6) Whether or not one has children
7) Age group of children (of those who have children)
8) Household income
9) Budget for favorite character
10) Personal traits (self-assessed)
II Survey on Individuals Who Have “Favorite Character” (Fans)
• Survey Outline
• Survey Targets
• Survey Results
1. Respondents’ Attributes
1) Gender & Age group
2) Residence type
3) Occupation
4) Number of persons in a household
5) Marital status
6) Whether or not one has children
7) Age group of children (of those who have children)
8) Household income
9) Budget for favorite character
10) Personal traits (self-assessment)
2. Ranking of Favorite Character IP
3. Fandom Culture
1) Perceived impressions on the favorite character
2) Why that character became their favorite
3) What drove their passion towards the favorite character
4) Significance of the favorite character in everyday life
5) Forecast on how their feelings toward the favorite character may change overtime
6) Average spending on the favorite character (contents) per month
7) Average spending on all characters (contents) they like per month
8) Time spent on the favorite character (contents) per week
9) Time spent on all characters they like (contents) per week
10) Satisfaction level regarding the favorite character contents
11) Promotion and content creation regarding the favorite character
12) Shifts in “the favorite”
13) Loss of interest in “character” in general
14) Purchase of character items
15) Where to buy character items frequently
III Survey Results: Analysis of Fans by Perceived Impression of Character
Characters perceived as “Pretty (Kawaii)”
Characters perceived as “Beautiful/Gorgeous)”
Characters perceived as “Cool/Stylish”
Characters perceived as “Funny/Humorous”
Characters perceived as “Heartwarming/Serene”
IV Survey Results by Character IP
Sanrio
Mobile Suit Gundam
Demon Slayer
One Piece
Disney & Pixer
V Comprehensive Analysis/Observation
Total population of Japanese with “favorite character”
Fan culture analysis by gender-age segment
Consumption and attributes of fan base
Categorization of character IP by consumer impressions
Engagement structure analysis
Positioning map of Character IP
<Survey target character IPs: 98 characters>