Alcoholic Drinks/Liquors

Manufacturers, breweries, and wholesalers

The alcoholic beverage market, having entered a new growth phase following the COVID-19 pandemic, now faces a historic turning point amid repeated raw material price hikes and the impending unification of liquor taxes in 2026. Companies face pressure to restructure. This report examines corporate strategies by category and channel. It surveys how companies steer away from "low profit, high volume" to "high value-added" approaches, and presents a roadmap for the market heading toward 2029.

I. Trends in Overall Alcoholic Beverage/Liquor Market

1. Alcoholic Beverage/Liquor Market Overview
2. Market Trends
3. Noteworthy Trends in Alcoholic Beverage/Liquor Market
   (1) New Trends in Craft Beers
   (2) Nonalcoholic Beverage Market Showing New Momentum
   (3) Alcoholic Beverage Manufacturer Strategy to Garner New Consumers
   (4) Spirits (Distilled Beverages) Attracting Attention: Gin, Rum, Tequila, and Vodka
   (5) Acceleration of AI Applications
4. Alcoholic Beverage/Liquor Market Outlook

II. Alcoholic Beverage/Liquor Market Trends by Segment

1. Trends in Market Players
   (1) Alcoholic Beverage/Liquor Sales by Manufacturer
   (2) Beer Manufacturer Trends
   (3) Specialty Sake Brewer Trends
   (4) Type B Shochu Producer Trends
   (5) Trend in Other Major Alcoholic Beverage/Liquor Manufacturers
2. Trends in Sales Channels
   (1) Market Size by Sales Channel
   (2) Trends in Home-Use Sales Channels (Mass Merchandisers, Supermarkets, Convenience Stores, Liquor Stores)
   (3) Trends in Mail Order Channels
   (4) Trends in Business-Use Sales Channels
3. Alcoholic Beverage/Liquor Distribution Trends
   (1) Trends in Alcoholic Beverage/Liquor Wholesale
   (2) Trends in the Imported Alcoholic Beverage/Liquor Industry
4. Trends in Alcoholic Beverage/Liquor Containers (Cans, Glass Bottles, and Paper Packs)

III. Alcoholic Beverage/Liquor Market Trends by Category

1. Beer Products
   (1) Beer
   (2) Happoshu
   (3) New Genre
2. Japanese Alcoholic Beverages
   (1) Sake
   (2) Type A Shochu
   (3) Type B Shochu
3. Western Alcoholic Beverages
   (1) Whiskey
   (2) Wine
4.  Ready to Drink (RTD) Category

IV. Trends in Overseas Development of Alcoholic Beverages/Liquors

1. Trends of Overseas Business Development by Japanese Manufacturers
2. Trends of Liquor Market in Leading Exporting Countries
   (1) US
   (2) Europe
   (3) East Asia
   (4) Southeast Asia

V. Questionnaire on the Alcoholic Beverage/Liquor Business

1. Survey Outline
2. Questionnaire Result Analysis

VI. Trends in Leading Alcoholic Beverage/Liquor Manufacturers in Japan

1. Major Manufacturers:

• Alcoholic Drink and Liquor Manufacturers
• ASAHI BREWERIES, LTD.
• UNKAI SHUZO CO., LTD.
• Oenon Holdings, Inc.
• OZEKI CO.,LTD.
• Okuchi Shuzo Co., Ltd.
• Orion Breweries, Ltd.
• Kiku-Masamune Sake Brewing Co.,Ltd.
• KIRISHIMA SHUZO Co., Ltd.
• Kirin Brewery Company, Limited
• Gekkeikan Sake Company, Limited.
• Sapporo Breweries Limited
• Satsuma Shuzo Company limited.
• Sawanotsuru Co., Ltd.
• Suntory Holdings Limited
• SANWA SHURUI CO.,Ltd.
• Takahashi Shuzo Co., Ltd
• TAKARA SHUZO CO.,LTD．
• CHOYA UMESHU CO.,LTD.
• Nihonsakari Co.,Ltd.
• Hakutsuru Sake Brewing Co., Ltd.
• Hamada Syuzou Co., Ltd.
• Hombo Shuzo Co., Ltd.
• Mercian Corporation

2. Wholesalers

• KOKUBU GROUP CORP.
• NIHONSHURUIHANBAI CO., LTD.