Otaku Market in Japan

Otaku (Consumers)

I   Survey Results on Overall Trends of Otaku

1. Method of Estimating Otaku Demographic in Japan
2. Otaku Demographic in Japan
3. Traits of Otaku in comparison with Non-Otaku
4. Otaku Demographic by Segment 
5. Comparison of Otaku by Segment (31 Categories)
6. Relation between Otaku Activities and Annual Amount Spent (9 patterns)

II   Detailed Survey Results on Otaku by Category

(For each category: Gender, Age, Educational background, Occupation, Household income, Marital status, Number of years for being Otaku, Annual consumption, Hours of Otaku activity per week, Source of information, Hours spent on Internet per day, Social media frequently used, Video sites frequently accessed, Personal traits, and Oshi-katsu status)

1. Anime 
2. Manga
3. Light Novels
4. Doujinshi (Fanzine)
5. Plastic Models
6. Figurines
7. Dolls
8. Model Railroads
9. Popular Idols
10. Professional Wrestling
11. Costume Play
12. Services by Girls in Maid Costumes or in Costume Play Clothing
13. Smartphone Games
14. Home Video Game Console, Consumer Game
15. PC Games
16. Indie Games, Videogame Software Produced by Hobbyists
17. Analog Games (Board Games, Card Games)
18. Trading Cards, Trading Card Games
19. Boys Love (BL)
20. Speech/Vocal Synthesis
21. Toy Guns
22. Survival Games
23. Radio Control (RC)
24. Mini 4WD
25. Mini Cars
26. Voice Actors/Actresses
27. PC Building, Electronic Kits
28. Disney related
29. VTubers
30. Special Effect Films
31. 2.5 Dimensional Musical