Otaku Market in Japan

Otaku by Category

I   Survey Results on Overall Trends of "Otaku"

1. Method of Calculating Otaku Population in Japan
2. Otaku Population in Japan
3. Traits of Otaku (in comparison with non-Otaku)
4. Otaku Population by Category 
5. Comparison of Otaku by Category (31 Categories)
(Comparison by gender, age, occupation, annual income, marriage status, number of years for being otaku, annual consumption amount, hours spent per week on otaku activity, relationship between hours spent on otaku activities and consumption by value, daily hours spent online, most frequently watched VOD/video streaming, most frequently used social media, lifestyle/personal characteristics, and “oshi-katsu” status)
6. Relation between Otaku Activities and Annual Amount Spent (9 patterns)

II   Detailed Survey Results on Otaku by Category

(For each category: Gender, Age, Education, Occupation, Household income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time a week for Otaku activity, Source of information/Hours of time a day used for Internet, Social media frequently used, Video sites frequently accessed, Personal Characteristics, and “Oshi-katsu” status)

1. Anime 
2. Manga
3. Light Novels
4. Doujinshi (Fanzine)
5. Plastic Models
6. Figurines
7. Dolls
8. Model Railroads
9. Popular Idols
10. Professional Wrestling
11. Costume Play
12. Services by Girls in Maid Costumes or in Costume Play Clothing
13. Smartphone Games
14. Home Video Game Console, Consumer Game
15. PC Games
16. Indie Games, Videogame Software Produced by Hobbyists
17. Analog Games (Board Games, Card Games)
18. Trading Cards, Trading Card Games
19. Boys Love (BL)
20. Speech/Vocal Synthesis
21. Toy Guns
22. Survival Games
23. Radio Control (RC)
24. Mini 4WD
25. Mini Cars
26. Voice Actors/Actresses
27. PC Building, Electronic Kits
28. Disney related
29. VTubers
30. Special Effect Films
31. 2.5 Dimensional Musical