Pachinko parlor advertising

Pachinko parlor operators, advertisers

Although pachinko parlor advertising has become more digital, many processes cannot be carried out under the Amusement Business Act. Therefore, pachinko parlor advertising forms a unique market, and the recent trends involve events for customers who visit parlors.
This report highlights changes in pachinko parlor advertising and market size through interviews with both pachinko parlor operators and advertisers.

I   Survey Outline

II   Numerical Scale of Pachinko Parlors

1. Overall Market Trends
2. Qualitative Changes in Pachinko Halls
   1) Number of Parlors Operated by Group Companies
   2) Average Number of Gaming Machines
   3) Pachislot Installation Ratio
   4) Distribution of Gaming Machine Units
   5) Pachinko Parlors, Slot Machine Parlors
   6) Pachislot Business Status by Prefecture
3. Newly Opened Parlors
4. Trend of Major Companies Operating Pachinko Parlors
5. Future Market Forecasts

III   Regulations and Compliance

1. Handling of Advertising and Promotion under the Act on Control and Improvement of Amusement Businesses, etc.
2. Advertising and Promotion Guidelines
3. Industry Association Initiatives for Advertising and Promotion Improvement

IV    Pachinko Parlor Advertising Market Size

1. Method for Calculating Market Size
2. Market Size of Pachinko Parlor Advertising and Promotion
3. Market Size by Category
4. Intent to Increase or Decrease Advertising and Promotion Expenditures by Category

V    The Current State and Trends of the Pachinko Parlor Advertising Market

1. Advertising for Pachinko Parlors
   1) The Decision-Making Process for Advertising Budget Formulation and Placement
   2) Reflections on the Third Edition of the Advertising Guidelines
   3) Criteria for Selecting Business Partners
   4) The Positioning of Traditional Media and Online Media
   5) Social Media Strategy
   6) Online Advertising that Companies are Being Interested
   7) The Actual State of Generative AI Utilization
   8) Status of In-House Production for Advertising-Related Operations
   9) Measuring Advertising Effectiveness
   10) Challenges in Pachinko Parlor Advertising
2. Actual Usage Status by Media Type

VI   Company Profiles

VII References