Market sectors targeting older adults

Companies providing services for older adults

As falling birth rates and an aging population are in progress, consumption by young people and families is shrinking. This makes older adults increasingly important as consumers and purchasers. Companies need strategies to proactively market to and attract senior customers who are considered to have plenty of money and time.
The report "The Senior Consumer Market 2025" covers market trends targeting older adults and various company initiatives striving to meet their demands. The report provides comprehensive coverage of traditional sectors, such as long-term care, rehabilitation, and nursing homes, as well as emerging sectors, such as leisure, sports, and hobbies. It also discusses retailers' attempts to attract senior customers.

I    Overall Trends in the Senior Consumer Market

1. Senior Consumer Market Trends
   1) Size of the leading senior-related markets
   2) Industrial trends to attract senior customers
   3) Status and new trends of senior markets
2. Market Context for the Senior Consumer Market 
   1) Transition and forecast of senior population
   2) Status of households with aged family members
   3) Trends of the Japanese baby-boomers
   4) Trends of financial assets owned by the seniors
   5) Spending trends by the seniors
   6) Seniors' employment status
   7) Trend of receiving long-term care insurance
   8) Usage of the Internet by the seniors
   9) Utilization rate of smartphones by the seniors

 II   Trends of the Senior Consumer Market by Sector

1. Long-Term Care and Rehabilitation 
2. Housing/Residence 
3. Home Delivery 
4. Various Support Services
   - Watch services
   - Housekeeping services
   - Temporary senior staffing services/Senior start-up business supporting services
   - Marriage matching services for the seniors
   - Life-ending support service
   - Financial services
5. Travel 
6. Sports 
7. Entertainment 
8. Hobbies/Social Clubs 
9. Food/Food Services
10. Clothing/Daily Use Items 
11. Home Appliances/Information Appliances 
12. Retail and Distribution 

III   Trends in Companies Providing Services for the Elderly

1. Long-Term Care Services/Senior Housing/Long-Term Care Appliances (8 companies)
2. Travel & Sightseeing (7 companies)
3. Sports/Entertainment/Hobbies/Social Clubs (4 companies)
4. Home Delivery/Restaurants (2 companies)
5. Retail and Distribution (4 companies)

IV   List of Companies Providing Services for the Elderly

1. Long-Term Care Services/Senior Housing
2. Long-Term Care Appliances 
3. Home Delivery
4. Living Assistance/Monitoring Services
5. Travel/Leisure
6. Fitness/Hobbies
7. Meal Service at Elderly Care Facilities
8. Health Foods
9. Long-Term Care Food, Therapeutic Diet