Employee Engagement Market

Vendors of Employee Engagement Ratings, Diagnostics, Cloud Surveys, Communication Tools/Services, Personnel Evaluation Systems, and Talent Management Systems

After the March 2023 accounts were closed, human capital disclosure became mandatory in securities reports and other documents. This has increased awareness of the term "employee engagement" and drawn the attention of related services. The implementation of human capital operation services has expanded, due to higher attention for human capital operations among companies. On the other hand, approaches to improving employee engagement are diversifying. The abundance of services and tools designed to improve employee engagement makes it difficult for companies considering deployment to understand how to use and evaluate the effectiveness of each of these services and tools. These companies require immediate solutions to challenges such as retention, organizational productivity improvement, and recruiting talented resources. Therefore, enlightenment is still needed regarding the importance of employee engagement and the value that it and its related services provide. In broader sense, the recently newsworthy keywords "reskilling and "employee well-being" are also relevant. This report compiles information on companies and markets related to employee engagement.

I   Current Status and Prospects of Employee Engagement Market

1. Definition of Employee Engagement
2. Backdrop against which the employee engagement market draws attention
   1) Shrinking Working Population and Employment Liquidation 
   2) The Work Ethics of Millennials and Generation Z Seeking Growth Opportunities
   3) A Lack of Communication Persists as Hybrid Workstyle Continues
   4) SDGs and ESG Increase Job Satisfaction
   5) Disclosure of Human Resources Information Has Been Mandated and Has Became a Core KPI
   6) The "ITO Report for Human Capital Management" Positioned a HR Strategy as Crucial
   7) "100-year of Life Period" and "Reskilling" Concepts Urge People to Learn Again
   8) The Shift from Membership Type to Job Type
3. Status and Prospects of the Employee Engagement Market

II   Trend of Employee Engagement Services by Category

1. Employee Engagement Ratings, Diagnostics, Cloud Surveys
   1) Market Trends
   2) Trends of Businesses
2. Communication Tools/Services
   1) Market Trends
   2) Trends of Businesses (1on1 operation support tools/services, In-house social media
3. Personnel Evaluation System
   1) Market Trends
   2) Trends of Businesses
4. Talent Management System
   1) Market Trends
   2) Trends of Businesses (Talent management, HR mission-critical system/ERP, Skill management)

III   Initiatives by Noteworthy Service Providers

25 companies