Character Business 2024: Market Analysis
Language:
Japanese
Product Code No:
C67102600
Issued In:
2025/06
#of Pages:
521
Publication Cycle:
Format:
PDF
Geographic Coverage:
,
Japan
,
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Character Business
Research Target:
Character licensors and licensees, retailers
Research Content:
I Status and Future Perspectives of Licensed Character Business
1. Licensed Character Business Market Size
2. Licensed Character Business Market Trends
3. Trends and Analysis of Character
1. “Media Mix” (Media Convergence)
2. Character Type
3. Trends by Character
4. Popular Characters in Recent Years
II Use of Characters in Media
1. Books/Magazines (Comic books, manga magazines, light novels, children's books)
2. Movies/Films
3. TV Programs
4. Games
5. Pachinko/Pachi-slot
6. Music
7. Plays/Musicals
8. Digital Experience (NFTs, AR/VR, Metaverse)
III Trends of Characters in Product Development
1. Toys & Character Toys
2. Toys Sold via Vending Machines
3. Stationery
4. Confectionery
5. Food & Beverage
6. Apparel
7. Accessories
8. Toiletries
9. Homeware
10. Other Items
IV Use of Characters for Synergy
1. Theme Park, Amusement Park
2. Hotel
3. Food Services (Restaurants/Diners)
4. Amusement Arcade
5. Karaoke Box
6. Mass Transit/Transportation Hubs
7. Theme Park, Amusement Park
8. Regional Revitalization, Public Relations by Cities
V Trends by Enterprise
1. IP Holders/Licensors/Agents
- KADOKAWA
- Toei Animation
- Toho
- King Record
- MIXI
- Creative Yoko
- San-X
- Fujiya
- IP4
- Sony Creative Products
- StylingLife Holdings
2. Licensees/Retailers
- A3
- KIDDY LAND
- Seria
- NISHIKAWA
- Kotobukiya