Sports adopted for the Los Angeles Olympics

The Olympics provide an opportunity for any sports to be viewed by people all over the world, which can lead to the widespread popularity of various athletic and aquatic sports. The 2028 Olympics in Los Angeles aim to combine sports and innovation, presenting new values of competition to the world. To this end, the competitions are designed to entertain and attract various audiences, including young people, which is expected to expand the sports market.
This report is the result of surveys on the trends and the worldwide and Japanese penetration of the total of 49 sports adopted for the upcoming LA Olympics. The survey included a study of 2,000 consumers to clarify the characteristics of players and fans and analyze the growth potential of each sport market. Therefore, this report will contribute to those companies considering entering or sponsoring a sport category in the LA Olympics, or developing products and services related to these sports.

I    Overview

1. Overview of Sports Adopted for the Upcoming Los Angeles Olympics
   1) The Impact of the Olympics on Japan
   2) Information on each sport adopted for the LA Olympics, including its past Olympic adoptions and Japan's medal count
2. Japan's current status regarding the sports adopted for the LA Olympics
   1) Penetration
   2) Business status regarding these sports
3. Current status in other countries regarding the sports adopted for the LA Olympics
   1) Penetration
   2) Business status regarding these sports
4. Consumer Survey Results

• Experience of playing or watching the sports adopted for the LA Olympics
• Regarding the experience of playing or watching sports played in the Paris Olympics
• Interest in the sports adopted for the LA Olympics

II    Status and Outlook of 49 Sports Adopted for the LA Olympics

• Individual Competition

1. Archery
2. Artistic Swimming
3. Weightlifting
4. Canoeing (Slalom and Sprint)
5. Swimming
6. Modern pentathlon
7. Golf
8. Surfing
9. BMX (Freestyle and Racing)
10. Cycling Track
11. Mountain Biking
12. Cycling Road
13. Shooting
14. Judo
15. Artistic Gymnastics
16. Squash
17. Skateboarding
18. Sport Climbing
19. Sailing
20. Gymnastics
21. Table Tennis
22. Taekwondo
23. Tennis
24. Diving
25. Triathlon
26. Trampoline Gymnastics
27. Equestrian
28. Badminton
29. Beach Volleyball
30. Fencing
31. Boxing
32. Marathon Swimming
33. Athletics (Track Short Distance)
34. Athletics (Track/Long Distance & Marathon)
35. Athletics (Field)
36. Wrestling
37. Rowing

• Team Competition

38. Cricket
39. Football (Soccer)
40. Water Polo
41. Basketball
42. Basketball 3x3
43. Volleyball
44. Handball
45. Flag Football
46. Hockey
47. 47. Baseball & Softball
48. Rugby Sevens
49. Lacrosse Sixes

III     Central Athletic Organizations and List of Sponsors

1.  ALL JAPAN ARCHERY FEDERATION
2. Japan Swimming Federation
3. Japan Weightlifting Association
4. Japan Canoe Federation
5. Modern Pentathlon Association of Japan
6. JAPAN GOLF ASSOCIATION
7. NIPPON SURFING ASSOCIATION
8. JAPAN CYCLING FEDERATION
9. JAPAN CLAY TARGET SHOOTING ASSOCIATION
10. Japan Rifle Shooting Sport Federation
11. All Japan Judo Federation
12. Japan Gymnastics Association
13. Japan Squash Association
14. WORLD SKATE JAPAN
15. Japan Mountaineering and Sport Climbing Association
16. Japan Sailing Federation
17. Japan Table Tennis Association
18. Japan Taekwondo Association
19. Japan Tennis Association
20. Japan Triathlon Union
21. Japan Equestrian Federation
22. Badminton Association of Japan
23. Japan Volleyball Association
24. FEDERATION JAPONAISE D'ESCRIME
25. Japan Boxing Federation
26. Japan Association of Athletics Federations
27. JAPAN WRESTLING FEDERATION
28. Japan Rowing Association
29. Japan Cricket Association
30. Japan Football Association
31. Japan Basketball Association
32. Japan Handball Association
33. Japan Flag Football Oganization
34. Japan Hockey Association
35. Baseball Federation of Japan
36. Japan Softball Association
37. Japan Rugby Football Union
38. Japan Lacrosse Association