Hair salons and barber shops

Hair salons, barbershops, related enterprises, industry organizations

The total market size for hair salon and barbershops in FY2024 is estimated at 2.1 trillion yen, representing a 101.5% increase compared with the previous fiscal year. Building on last year’s recovery, the industry remains resilient as the market nears pre-pandemic levels. While this stability was largely driven by widespread salon price hikes, these increases are now testing the limits of cost-conscious consumers. Notably, FY2023 saw barbershops stagnate while hair salons fully rebounded. This report analyzes these current market dynamics and forecasts what lies ahead.

The Excel file includes raw data of questionnaire and responses from barbershops and hair salons surveyed.

I. Market Overview

1. Outline of domestic hair salon and barbershop market
2. Transition of hair salon and barber shop market size (FY2020 - 2024)
3. Transition of hair salon and barber shop market size by treatment (FY2020 - 2024)
4. Brand positioning of leading hair salons and barber shop chains
5. Sales ranking and market share by company (top 47 companies, FY2022 -2024)
6. Market outlook
7. Forecast of hair salon and barbershop market size (FY2025 - 2029)
8. Forecast of hair salon and barbershop market size by treatment (FY2025 - 2029)
9. Transition of hair salon and barbershop market size (FY2020 – 2029 forecast)
10. Statistical analysis of hair salon and barbershop market

II   Trends at Hair salon and Barbershop Chains

1. Business model
2. Treatment and pricing
3. Customer trends
4. Ranks of hair cut professionals, organizations and training
5. Merchandize sales
6. Advertising and promotion
7. Rollout strategy and operation policy
8. Issues and challenges, market strategy

III   Questionnaire Results 

1. Barbershops

1) Service menu
2) Annual customer volume
3) Average service price per visit
4) Average product mix of merchandise sales at barbershops
5) Advertising / PR
6) Leading suppliers of barbershop cosmetics and related equipment
7) Cosmetics used at barbershops (brands, selection criteria and future usage plans)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair color agents 
    vi. Perm solution
    vii. Hair growth formula
    viii. Razor
    ix. Shaving cream
8) Equipment
    i. Shampoo bowl (hair washing basin)
    ii. Barber chair
    iii. Dryer
    iv. Hair iron
    v. Electric hair clippers, hair trimmer
9) Merchandise sales at barbershops (cosmetics and related equipment)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair growth formula
   vi. Dryer
   vii. Hair iron
10) Requests and complaints 
    i. On products
    ii. To manufacturers
    ii. To wholesalers (dealers) 
11) Service offerings planned for future focus
12) Future directions
13) Rollout locations

 2. Hair Salons

1) Service menu
2) Annual customer volume
3) Average service price per visit
4) Average product mix of merchandise sales at hair salons
5) Advertising / PR
6) Leading suppliers of hair salon cosmetics and related equipment
7) Cosmetics used at hair salons (brands, selection criteria and future usage plans)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair color agents 
    vi. Perm solution
    vii. Hair growth formula
8) Equipment 
    i. Dryer
    ii. Hair iron
9) Merchandise sales at hair salons (cosmetics and related equipment)
    i. Shampoo
    ii. Conditioner
    iii. Treatment
    iv. Styling items
    v. Hair growth formula
   vi. Dryer
   vii. Hair iron
10) Requests and complaints 
    i. On products
    ii. To manufacturers
    ii. To wholesalers (dealers) 
11) Service offerings planned for future focus
12) Future directions
13) Rollout locations

IV   Marketing Strategies at Leading Hair Salon and Barbershop Chains

9 chains