Nutritional Meal/Food

Modern Japan is facing an aging population with more people needing care, younger people suffering from lifestyle diseases, and workers experiencing heavier stress, causing them to have imbalanced diets. This results in the country addressing the issues of health maintenance and promotion, as well as extending healthy life expectancy at the national, municipal, corporate, and individual levels. However, there has been little improvement in lifestyles, especially diets. In such situations, the importance of nutrition at all ages, from 0 to 100, has been reevaluated.
This report provides an overview of the status and future Prospects of the nutrition market, including products ranging from infant formula to liquid food, by leveraging Yano's accumulated data and knowledge. The market definition encompasses the definitions of nutrition-function foods and foods for special purposes, as well as foods that have not received official approval. The report focuses on foods consumed at home, as well as at workplaces, schools, hospitals, and other facilities.

I    Environment surrounding Nutritional Diet/Food Market

1. A relentless decline in the number of children, with a record low of 720,000 births.
2. Problems of obesity in middle-aged men, being underweight in young women, malnutrition in the elderly.
3. Chronicle low vegetable intake in all age groups
4. Significant concern about the nutritional imbalance of young people, with weak intentions to improve eating habits.
5. Women in their 20s with exercise habits account for less than 15%, those in the working generation lack of exercise.
6. Chronobiology, which focuses on the biological clock, is an effective way for people to become efficiently healthier. 
7. The market for frozen bento and ready-to-eat meals has expanded due to health-conscious people and demand for easier meal preparation.
8. Increasing number of single elderly and lifestyle diseases have provided tailwind for food delivery and processed foods.
9. Sarcopenia, frailty, and locomotive syndrome are gaining attention.
10. Universal Design Foods (UDF), which are foods that focus on being easy to eat and can be used for a variety of purposes, such as everyday meals or as a diet for long-term care, are expanding the market.
11. Preventive care food is gaining attention.
12. Thickened liquid diet is diversified into various forms.
13. Nutritionists' change in awareness has expanded the use of fully cooked foods.

II    Future Prospects of Nutritional Diet/Meal Market

1. Overall Nutritional Diet/Meal Market
2. Baby Formula/Baby Food Market
3. Nutritionally Complete Food Market
4. Personalized Food Market
5. Oral Rehydration Solution Market
6. Market for Special and Restricted Diets for the Sick
7. Home Delivered Meal Service Market
8. Nutritional Supplements for the Elderly (Low Nutrition Prevention Food) Market
9. Long-Term Care Foods (Foods for Dysphagia/Chewing Difficulty) Market
10. Liquid Diet Market

III    Strategy of Market Players

21 companies