Bread and Rolls

Bakeries, wholesalers, and retailers

This report clarifies the latest trend and prospects of the bread and roll market, focusing on the baking industry in Japan, which is facing complex issues such as rising ingredient and distribution costs and labor shortage.
It analyzes the status and forecast of the market by observing the use of domestically produced wheat, the development trend of high-value-added products such as low-salt or functional baked goods, and efforts to improve production sites to save labor, which are gaining attention due to rising health consciousness and preference for zero-kilometer foods.

I   Newsworthy Industrial Trends

1. Market Overview: The bread & roll industry in the new era
2. Product Trends: Product trends in 2023
3. Company Trends: Impact of and responses to rising ingredient prices
4. Distribution Channels: Composition share has changed dramatically over the last 20 years
5. Wholesalers' Responses to Rising Commodity Prices
6. Struggling Sales of Private Brand Bread and Rolls in Convenience Stores
7. Differentiation Strategy at Retail Bakeries
8. Growing Sales in Drugstores Came to a Halt
9. Online Bread and Roll Sales
10. Growing Demand for Frozen Bread and Rolls due to Economic Recovery
11. End of the Boom of Luxury Pullman Loaves
12. Long-Life Bread and Canned Bread Draw Attention for BCP Application
13. Nutritionally Complete Food Spread in the Bread and Roll Market, Now at Plateau
14. Bread Used for Meals for Long-Term Care, Hospital Patients, and Allergy-Free Meals
15. Aging Society with a Decreasing Number of Children and the Future Demand for Bread and Rolls
16. SDGs Initiatives in the Bread and Roll Industry
17. Rising Ingredient Prices and Price Revisions
18. Government Selling Price of Imported Wheat Settled Down

II    Market Analysis and Prospect

1. Transition of Bread and Rolls Market Size
2. Sales Ratio by Product (FY2023)
3. Sales Ratio by Channel (FY2023)
4. Market Share by Region (FY2023)
5. Market Share by Manufacturer (FY2023)
6. Market Share by Manufacturer by Product (FY2023)
   1) Pullman/English Loaves
   2) Table Rolls
   3) Sweet rolls
   4) Savory Rolls
   5) Danish Pastries
   6) French Bread
   7) Sandwiches and Rolls with Cooked Fillings
   8) Frozen Bread and Rolls
7. Market Share by Manufacturer by Channel (FY2023)
   1) Mass merchandisers
   2) Convenience Stores
   3) Bakeries
8. Market Share by Manufacturer by Region (FY2023)
9. Trend by Product
10. Trend Analysis by Retailer
11. Bread & Roll Market Expansion Factors/Inhibitors, and FY2028 Prospect
12. Forecast of Bread and Roll Market Size (FY2024- FY2028)

III   Analysis of Leading Companies' Market Strategies

1. Basic Policies and Directions
2. Product Policy (Product Development System, Focus of Product Development, Product Assortment)
3. Production and Hygiene Management (HACCP, AIB)
4. Efforts on Oven-Fresh Bread and Rolls, Frozen Bread Doughs
5. Directly Operated Shops and Franchise Stores
6. Sales Development Statuses with Convenience Stores, Mass Merchandisers, Coop
7. Sales Promotion Measures, Logistics Measures
8. Future Market Strategies (Measures against Aging Society with Decreasing Children, SDGs Measures)

IV    Sales at Bakeries

1. Characteristics of Store Location
2. Characteristics of Well-Selling Products and Prices
3. Recent Characteristic Product Trends
4. New Product Releases, Timing to Discontinue Selling Specific Products
5. Where to Acquire Information on Product Development and Sales
6. How to Collect Customer Feedback
7. Use of the Internet
8. Specific Service Currently Providing to Customers
9. What to Place Importance in Procuring Ingredients
10. Any Discontents and Request to Ingredient Suppliers
11. Concerns over Soaring Ingredient Costs
12. Any Services/Activities Planned

V    Profiles of Attention-Attracting Companies (28 Enterprises)

VII   List of Nationwide Bread and Roll Manufacturers (294 enterprises)

VIII   List of Bread related Companies (175 Enterprises)