Confectionery Industry: Japanese & Western-Style Confectionery and Desserts 2025
Coverage: (Product/service)
Japanese and Western-style confectionery (cakes, donuts, cream puffs, madeleines/financiers, rolled cakes, Baumkuchen, chocolate, cookies, biscuits, rice crackers, beans snacks, corn chips, crisps, chewing gums, candies, toffees, Japanese traditional confectioneries [manju, etc.], ice creams), yogurt, and desserts (caramel custard, jelly, and other chilled desserts [dessert cups])
Research Target:
Manufacturers, importers, wholesalers, and retailers
Research Content:
The sales of Japanese & Western-style confectionery and desserts turned for the better in FY2023, thanks to the economic recovery following the containment of COVID-19 pandemic. Even in the face of price increases amid climbing raw material costs and various other factors, sales remained robust.
However, the market experienced the effects of price adjustments in FY2024. The growth in demand has started to decelerate, and consumers are becoming more budget-conscious.
Meanwhile, with the ongoing rise of “Oshi-katsu”, there is a noticeable uptick in collaborations with characters and animated content within the market. These collaborative products have been demonstrating steady sales.
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