Tourism

Tourism businesses

Despite challenges during the COVID-19 pandemic, tourism demand has been rebounding due to international visitors to Japan. In 2024, the number of international visitors to Japan achieved a record peak of 36. 87 million, and the expenditure by these foreign visitors also reached a record high of 8,139. 5 billion yen.
Conversely, worries about overtourism and regional disparities in the tourism sector have emerged as concerns, which may worsen in the medium to long term. Actions are needed to tackle these challenges and further expand the tourism market.
This report outlines the difficulties faced by the tourism industry, including a shortage of human resources, examines market trends by sector (“Travel”, “Accommodation”, “Transportation”, “Food Services”, “Experience”, and “Shopping”), and provides a market size forecast for 2030.

I   Domestic Tourism Market Trends

1-1 Domestic Tourism Market Size
1-2 Tourism Trends among the Japanese 

1-2-1 Transition in the Number of Japanese Tourists
1-2-2 Consumption by Japanese Tourists

1-3 Tourism Trends among Foreigners Visiting Japan

1-3-1 Transition in the Number of Foreigners Visiting Japan
1-3-2 Consumption by Foreign Tourists

1-4 Challenges & How the Sector is Tackling Those Challenges

1-4-1 Human Resource Shortages
1-4-2 Declining Industry
1-4-3 Regional Disparity
1-4-4 Overtourism

1-5 Tourism Industry Outlook for 2030

1-5-1 Estimation on Consumption Regarding Tourism
1-5-2 Concerns in Tourism Industry
1-5-3 <Reference> Best case/worst case scenario based on number of foreign tourists

 
II   Market Trends by Sector

2-1 Travel 
2-2 Accommodation
2-3 Transportation
2-4 Food Services
2-5 Experience
2-6 Shopping

III   Profiles of Tourism Businesses 

• Asoview
• Hato Bus 
• Biccamera
• Fujita Kankō
• VELTRA
• Loft