Character Business 2024: Consumer Survey
Coverage: (Product/service)
Character Business
Research Target:
Consumers
Research Content:
In recent years, the domestic market for character intellectual property (IP) business sees diversification and complication in consumer recognition and behavior, due to the increase of character IPs, their extensive applications, and the establishment of the favorite support activities. This report has compiled the consumer survey results in the domestic market for character IP business, and includes the answers to the questions such as whether they have any favorite characters, the #1 favorite character and the encounter of it and the reasons, spending and time consumed for the #1 character, information delivery and secondary production of the #1 character, etc.
TOC:
I Survey on Whether You Have a Favorite Character
- Survey Method
- Survey Results
- Survey Items:
1) Gender, 2) Age group, 3) Residence type, 4) Occupation, 5) Number of household members, 6) Marriage status, 7) Any children, 8) Age group of children (to those who have any children, 9) Household income (excluding students), 10) Amount of money at your disposal per year (only students), 11) Personality
II Survey of People Who Have a Favorite Character
- Survey Method
- Survey Results
- Consumer Attributes
- Tendency of Favorite Characters
- About the Favorite Character(s)
1) How did you get to know the character?
2) What made you like the character?
3) What do your favorite characters from (#1 to #5)
have in common?
4) How much did you spend on character #1 in the past
year?
5) How much did you spend on the characters from #1 to #5 in the past year?
6) Average hours per week you spend on contents
featuring #1 character.
7) Average hours per week you spend on contents
featuring characters from #1 to #5.
8) What made you want to eagerly support or follow
character #1?
9) About providing information and secondary creations
regarding character #1.
10) Any requests on character #1 and contents featuring
character #1.
11) Any shifts in your #1 characters?
12) Reasons you have lost your interest in the character
genre.
13) About buying character products.
14) Locations where you buy character products.
III Survey on Character by Intellectual Property Type
- Intellectual Property (IP) Type Categorization
- Comparison among Survey Results1) How did you get to know the character?
2) What made you like the character?
3) What do your favorite characters from (#1 to #5)
have in common?
4) How much did you spend on character #1 in the past
year?
5) How much did you spend on the characters from #1 to #5 in the past year?
6) Average hours per week you spend on contents
featuring #1 character.
7) Average hours per week you spend on contents
featuring characters from #1 to #5.
8) What made you want to eagerly support or follow
character #1?
9) About providing information and secondary creations
regarding character #1.
10) Any requests on character #1 and contents featuring
character #1.
11) Any shifts in your #1 characters?
12) Reasons you have lost your interest in the character
genre.
13) About buying character products.
14) Locations where you buy character products. - Character Survey Results by Intellectual Property (IP) Type
1) Manga characters
2) Anime characters
3) Characters from light novels
4) Characters from picture books
5) Game characters
6) Social media characters
7) Mascot characters
IV Survey Results by Character IP
- Manga characters (Peanuts, ONE PIECE)
- Anime characters (Disney, Pixar, Gundam)
- Characters from light novels (Re: Life in a Different World from Zero, The Apothecary Diaries)
- Characters from picture books (Miffy, Moomins)
- Game characters (Super Mario series, Pokémon)
- Social media characters (Chiikawa, hololive production)
- Mascot characters (Sanrio, Rilakkuma, Kumamon)
V Analysis
Character IP Positioning Map, etc.