Health Foods Market <Consumer Survey> 2024

Language:
Japanese
Product Code No:
C66119900
Issued In:
2024/12
#of Pages:
330
Publication Cycle:
Annual
Format:
PDF

Price

150,000 yen ($976.88)
(excluding consumption tax)
300,000 yen ($1,953.76)
(excluding consumption tax)
450,000 yen ($2,930.64)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 153.55 yen , 2025/02/14 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Health foods

Research Target:

Consumers

Research Content:

This is the consumer survey version of the "Health Food 2024" report.

It researched from the views of consumers for health food market, where it surveyed on how consumers tackle on maintenance of the health of body and mind, and on beauty, and how they take health food.

It gives insights into the demand for health food and food with health claims (Foods with Functional Claims, Foods for Specified Health Uses (FOSHU)). 

TOC:

I. Research Highlights

  1. Current health concerns and habits
  2. Status of taking Foods with Function Claims
  3. Status of taking Foods for Specified Health Uses (FOSHU)
  4. Impact of media reports of health hazards caused by red yeast related products
  5. Consumer demand for health food and beauty food

II. Analysis on Preliminary Survey by Research Item per Age Group

  1. Current conditions for the actions to maintain or promote health and beauty
  2. Body conditions that you are concerned about and want to improve.
  3. Symptom that you are concerned about and want to improve.
  4. Measures taken for:
    1) Fatigue
    2) Health maintenance/promotions
    3) Eye conditions
    4) Resilient of skins, wrinkles, spots
    5) Shoulder stiffness
    6) Maintenance of immune system
    7) Stresses
    8) Haircare (volume, shine, thickness, gray hair)
    9) Low back pain
    10) Intestinal regulation, dejection
    11) Muscle maintenance and promotion
    12) Body fat
    13) Sleep
    14) Acne and other skin problems
    15) Dry skins
    16) Aging
    17) Blood pressure
    18) Body slimming
    19) Maintenance and improvement of body shape
    20) Memory loss, dementia
    21) Cholesterol levels
    22) Sensitivity to cold
    23) Neutral fat
    24) Arthritic pain
    25) Mouth odor, oral health
    26) Decreased concentration
    27) Nutritional imbalance/deficiency
    28) Blood sugar level
    29) Eye or nose discomfort
    30) Swelling
    31) Personal odor
    32) Urination-related
    33) Liver function
    34) Osteoporosis
    35) Uric acid level
    36) Menopausal disorders
  5. Status of taking Foods with Function Claims
  6. Types of foods with function claims that are currently taken
  7. Willingness for taking Foods with Functional Claims
  8. Forms of the Foods with Functional Claims that the consumer is willing to take (multiple answers)
  9. Questions regarding Foods for Specified Health Uses (FOSHU)
  10. Objective of taking Foods for Specified Health Uses (FOSHU)
  11. Status of taking health/beauty foods (supplements)
  12. Current reason for not taking health/beauty foods (supplements)
  13. Reason for quitting taking health/beauty foods (supplements)
  14. Changes in the consumer by the report on health hazards from red yeast related products
  15. Impression of supplements and Foods with Function Claims after the report on health hazards from red yeast related products
  16. Reasons for continuing taking health/beauty foods (supplements)
  17. What to do hereafter regarding health/beauty foods (supplements)
  18. Reasons for not taking health/beauty foods (supplements)

III. Analysis on Main Survey by Research Item per Age Group

  1. Form of health/beauty foods (supplements) currently taken
  2. Type of the health/beauty foods (supplements) currently taken
  3. Amount spent on the health/beauty foods (supplements) per month
  4. Place of purchasing the health/beauty foods (supplements) 
  5. How did the respondent learn about the health/beauty foods (supplements) they are currently taking
  6. Main component of the health/beauty foods (supplements) currently taken
  7. Objective of taking health/beauty foods (supplements)
  8. What the respondent considers in choosing health/beauty foods (supplements)
  9. Status of health/beauty foods (supplements) products of 53 enterprises

IV   Data

  1. Men in their 20s to 30s
    1) Preliminary Research
    2) Main Research
  2. Men in their 40s to 50s
    1) Preliminary Research
    2) Main Research
  3. Men in their 60s or older
    1) Preliminary Research
    2) Main Research
  4. Women in their 20s to 30s
    1) Preliminary Research
    2) Main Research
  5. Women in their 40s to 50s
    1) Preliminary Research
    2) Main Research
  6. Women in their 60s or older
    1) Preliminary Research
    2) Main Research

Price

written in Japanese
150,000 yen ($976.88)
(excluding consumption tax)
300,000 yen ($1,953.76)
(excluding consumption tax)
450,000 yen ($2,930.64)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 153.55 yen , 2025/02/14 Japan)
*Scope of Each License Type