VTuber fans

VTuber fans

The survey was conducted on VTubers from the consumer's side, and thoroughly investigated the attributes of VTuber fans, viewing trends, recognition of VTuber offices, and affinity with the metaverse.

New to this year's survey, we have also conducted a survey on the awareness and supporting rates of major individual VTubers.

I   Survey Outline on "VTuber Fans"

II    Key Survey Findings

III   VTuber Fan Attributes Survey

1. Analysis Results on Overall VTuber Fan Appearance
   - Analysis Results on VTuber Fan Appearance by
     Gender
   - Analysis Results on VTuber Fan Appearance by Age
     Group
   - Analysis Results on VTuber Fan Appearance by
     Gender/Age Group
   - Comparison: 2023-2025
2. Analysis by Residential Area (Comparison: 2023-2025)
3. Analysis by Final Education (Comparison: 2023-2025)
4. Analysis by Occupation (Comparison: 2023-2025)
5. Analysis by Marital Status (Comparison: 2023-2025)
6. Analysis by Household Income (Comparison: 2023-2025)
7. Disposable Income Analysis (Comparison: 2023-2025)
8. Personality Trait Analysis (Comparison: 2023-2025)
9. Hobby Analysis (Hobby Target: Anime, Computer game, Analog game, Manga, Light novel, Music appreciation, Fashion, Make-up, Gourmet, Liquor, Cooking, Karaoke,　Muscular exercise, Fitness gym, Yoga, Pilates, Golf, Baseball, Softball, Football, Futsal, Running, Walking, Outdoor activities (Camping, Barbecuing, Mountain climbing), Traveling, Shopping, Hot spring, Spa, Sauna, Sports appreciation, Volunteering, Reading books, DIY, Photography, Gambling, Stocks, Investment, Virtual currency, NFT, Studying, Acquisition of qualification, Comedy business, YouTuber, Movie appreciation, Idol, Voice actor/actress, Metaverse, VR, AR, Railroad (Picture, Movie, Model, etc.,)Stage show, Concert, Live appreciation, Music festival, Collection, Boys Love (i.e. Novels, manga, and other works on male homosexuality targeting women,) Others
10. Analysis of Favorite Video Types

IV   Usage of Internet by VTuber Fans

1. Number of hours for using Internet other than for working or studying
2. Social media currently in use (by gender, by age group, Comparison: 2023-2025)
3. Mostly used social media (by gender, by age group, Comparison: 2023-2025)
4. Video streaming services currently in use (by gender, by age group, Comparison: 2023-2025)
5. Video streaming service most used (by gender, by age group, Comparison: 2023-2025)
6. Digital devices currently own (by gender, by age group, Comparison: 2023-2025)

V    Survey on VTuber Video Viewing Statuses

1. Analysis of timing when started viewing VTuber videos (by gender, by age group, Comparison: 2023-2025)
2. Digital device mostly used for viewing VTuber videos
3. Viewing forms (live streamed, clipped) (by gender, by age group, Comparison: 2023-2025)
4. Analysis of media/platform to view live streaming, etc. (by gender, by age group, Comparison: 2023-2025)
5. Analysis of platforms to view video clips and edited videos (by gender, by age group, Comparison: 2023-2025)
6. VTuber-related video viewing frequency per week (by gender, by age group, Comparison: 2023-2025)
7. VTuber-related video viewing hours per week (by gender, by age group, Comparison: 2023-2025)
8. Analysis of changes in viewing time of "VTuber videos" over the past year compared to the year before (by gender, by age group, Comparison: 2023-2025)
9. Analysis of VTuber video viewing time ranges in a weekday (by gender, by age group, Comparison: 2023-2025)
10. Analysis of VTuber video viewing time ranges in a weekend (by gender, by age group, Comparison: 2023-2025)
11. Analysis of motivation for viewing VTuber videos (by gender, by age group, Comparison: 2023-2025)
12. Analysis of favorite program types in VTuber videos (by gender, by age group, Comparison: 2023-2025)
13. Analysis of fan activities to support favorite VTubers (by gender, by age group, Comparison: 2023-2025)
14. Analysis of fan activity forms to support favorite VTubers (VTuber office-supported VTuber, or individually acting VTuber) (by gender, by age group)
15. Analysis of awareness of VTuber offices (by gender, by age group, Comparison: 2023-2025)
16. Analysis of the rate of having favorite VTubers by VTuber office (by gender, by age group, Comparison: 2023-2025)
17. Analysis of awareness of individually acting VTubers (by gender, by age group)
18. Analysis of the rate of having favorite individually acting VTubers

VI   Survey of Spendings on Products and Services Related to VTubers

1. Rate of spendings on products and services related to VTubers for the past year (by gender, by age group, Comparison: 2023-2025) 
2. Amount of spendings on products and services related to VTubers for the past year (by gender, by age group, Comparison: 2023-2025) 
3. Forecast of spendings on products and services related to VTubers for the next year (by gender, by age group, Comparison: 2023-2025)

VII    VTuber Fans' Metaverse Affinity Survey

1. Status of playing games that has metaverse characteristics (by gender, by age group)
2. Comparison between VTuber fans and non-VTuber fans on whether having experienced to play major 4 games with metaverse characteristics
3. Level of interest in each function of the games with metaverse characteristics (Comparison between VTuber fans and non-VTuber fans)
4. Status of viewing or awareness of the metaverse-used streaming by VTubers or other celebrities (Comparison between VTuber fans and non-VTuber fans)

VIII   Survey on Attributes of Fans in VTuber-Peripheral Areas

1. Analysis results on appearance of VTuber-peripheral area fans by gender/age group
2. Analysis of appearance of VTuber-peripheral area fans among VTuber fans/non-VTuber fans

IX    Free Answers on VTubers

1. Responses on free answers
2. Responses focusing on video clips or edited videos
3. Responses focusing on live streaming, archive streaming, etc.
4. Responses focusing on avatars/not showing face
5. Responses focusing on originality or the existence of VTubers
6. Responses focusing on fictitious personality or two-dimensionality of VTubers
7. Responses focusing on the difference from existing media or existing celebrities
8. Responses focusing on interactions and collaborations among VTubers
9. Responses focusing on the sense of distance to VTubers
10. Responses regarding voices of VTubers
11. Responses regarding activities to support "favorite" VTubers
12. Responses regarding game streaming
13. Responses regarding VTuber creators
14. Responses regarding VTuber offices or specific VTubers
15. Other responses

Questionnaire Slips