VTuber Market 2025 (Market Survey)
Language:
Japanese
Product Code No:
C66119500
Issued In:
2025/03
#of Pages:
150
Publication Cycle:
Format:
PDF
Geographic Coverage:
,
Japan
,
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
VTuber Market
Research Target:
VTuber market players
Research Content:
In our previous survey, we noted the rapid growth of the VTuber market and projected its size to reach 80 billion yen in FY2023. While the market continues to expand, its growth rate has slowed. Although new startups have entered the industry, large corporations remain dominant. This report, based on interviews and research, provides insights into the VTuber market's evolving landscape, explores key industry challenges, and forecasts future market trends.
TOC:
I Research Outline
II Outline of VTuber Market
1 VTuber Market Outline
1) What is a VTuber?
2) Forms of activities by VTubers
3) Difference from similar concepts
- VTuber vs Voice actors/actresses
- VTuber vs Singers, commentators
- VTuber vs Online streamers
- VTuber vs Metaverse users
4) Viewership of VTubers
5) Major VTuber production offices
6) VTubers and ranking by number of channel viewers
7) History of VTuber industry
- Spread of 2-D avatars and 3-D avatars
- Mainstream shift from video streaming already recorded to live streaming
- VTubers acts as an advertisement of a company to B2B cases
- VTuber activity development to overseas
- Market entry by other industries
- Invigorated investment to VTuber companies, listing of VTuber companies
2 Strength and Risks of VTubers
1) Strength
- Low initial cost on launching IP
- High activity continuity and management stability achieved by production offices having ownership of avatars
- Successfully built a fanbase among people with Otaku-mindset
- Potential as an IP
- Potential as influencers
- Affinity with Metaverse
2) Risks
- Sparking outrage on social media
- "Graduation" (retirement) and “Reincarnation” (a previously inactive VTuber debuts again with a new virtual model)
- Communication with external creators
III VTuber Market Trend
1 VTuber Market Size
1) VTuber Market Ranges
2) VTuber Market Categories (Livestreaming, Events, Goods, B2B)
3) Market Size Transition
4) Difference in Profitability between VTuber and YouTuber
2 VTuber Peripheral Market Trends
1) What are VTuber peripheral markets?
2) Anime market trends
3) Character business market trends
4) Live streaming app market trends
5) Trading card market trends
6) Trends of related markets
IV Market Trend by Segment
1 Live Streaming Segment
2 Event Segment
3 Product Sales Segment
4 B2B Segment
V Data on Major Businesses
15 enterprises (incl. 774inc, Activ8, THINKR) and 1 prefecture (Ibaraki)
VI Consumer Survey (Reposted)
1 Analysis Results on Appearance Rate of VTuber Fans by Gender/Age Group
2 Proportion of VTuber Fans Married
3 Analysis of Social Media Platform Used by VTuber Fans
4 Analysis of Viewing Forms (Live, clipped, etc.)
5 Analysis of Favorite Programs in VTuber-related Videos