The metaverse

Metaverse Platformers, Metaverse Infrastructure Providers, Metaverse Planners, Producers, Operators

In 2023, the special situation of corona has been resolved, and the market seems to be in a period of disillusionment as entrants are reconsidering the improvement of ROI (return on investment) for their metaverse businesses. While some companies that entered the market as new businesses with no clear objective in the corona disaster have withdrawn from the market, an increasing number of companies are steadily commercializing their businesses for practical applications. Therefore, the environment for commercialization of metaverse can be in place.
In 2024, demonstration experiments are being actively conducted by local governments, and an increasing number of local governments has introduced this technology. In addition, research and development using AI, which has a high affinity with the metaverse, is progressing, and various efforts are underway, including the creation of AI avatars and 3D contents using generative AI.
This research has analyzed the current market situation and has provided an outlook on the future of the market.

I    Overview

1. Definition of the Metaverse
2. Overview of the Metaverse
3. Metaverse Market Size Transition and Forecast in Japan (FY2022-FY2028)
4. Topics in the Metaverse Market
   1) Initiatives utilizing AI
   2) Expanded Demand for the Metaverse in Municipalities
   3) Progress in Services that Merges Reality and Virtuality
   4) Emerge of "Apple Vision Pro" and Spatial Computing
5. Initiatives for/regarding the Metaverse by Enterprises
   1) Meta
   2) Microsoft
   3) Google
   4) Apple
   5) SONY
6. The Metaverse Business Models and Stakeholders
7. Major Metaverse Platforms
8. Trend of the Metaverse-Related Organizations

II    Metaverse Applications

1. Events
2. Training
3. Education
4. Marketing/Ecommerce
5. Medical Care
6. Municipalities (Tourism promotion, government services, regional development, etc.)
7. Construction, Industry, Social Infrastructure
8. Others (Promotion of marriage in rural areas, and measures to prevent declining birthrates)

III   Trends and Strategies at Major Metaverse Businesses

1. Categorization of Metaverse Businesses
   1) Metaverse Platformers
   2) Metaverse Planners, Producers, Operators
   3) Metaverse Infrastructure Providers
2. What Made the Company to Enter the Market
3. Metaverse Service Overview
4. Business Models/Schem
5. Business Performance (Average customer spend, sales transition, future goal)
6. Customer Trends
7. AI-Utilized Initiatives
8. Efforts to Expand Business, Focusing Fields
9. Challenges, Problems
10. Views on the Metaverse Market

IV   Metaverse Market Size Forecast and Outlook

1. The Metaverse Market Size Forecast and Outlook (FY2022-FY2028)
2. Outlook of the Metaverse Market
3. Growing Fields in the Future
   1) Industries combined with AI (education, government,
   　 etc.)
   2) Conservative, safety- and security-oriented industries
       (medical, construction, etc.)
   3) Services linked with real space (real estate,
       commercial facilities, etc.)
   4) Services that solve social issues
   5) Services that integrate real and virtual spaces
   6) Formation of UGC platforms
4. Drivers and Inhibitors of Market Growth

V   Reference

1. XR (VR/AR/MR) Market Trends
   1) Definition of XR
   2) Trend of XR Devices
   3) Trend of HMDs
   4) Domestic XR (VR/AR/MR) Market Size Transition and
       Forecast
2. VTuber Market Trends
   1) Outline of VTubers
   2) VTubers and the Metaverse
   3) VTuber Market Size

VI    Company Profiles

13 enterprises