Feminine care and Femtech

Vendors/Providers of items/services related to menstruation, sterility/pregnancy/postpartum care, menopause care, solutions to women's health issues, and items and services related to sexual wellness and male tech

With incoming trend of SDGs and gender equality, femtech has come under the spotlight in Japan. In 2021, period poverty drew media attention as a social challenge. Due to such social interests, various companies are developing products and services to help solve women's health issues. Backed also by the government, many exhibitions and seminars on feminine care and femtech have been held after 2022, which reflected the traction by the theme. An increasing number of market players have started providing opportunities to learn about women's health including menstruation and menopause at schools and companies regardless of gender. Some companies have adopted such services as a part of corporate benefit program.
The report provides survey results on the environment surrounding feminine care and femtech, trends by category, challenges, and future perspectives. 

I   Status and Perspectives of Feminine care & Femtech Market

1. Definition of Feminine care & Femtech
2. Background for Feminine care & Femtech Market Attracting Attention
   1) Backdrop of the boom
   2) Overseas trend
   3) Funding status of market ventures
3. Status of Feminine care & Femtech Market
   1) Latest domestic trends
   2) Legislations
   3) Trends at distribution businesses
   4) Trends of enterprise feminine care and femtech
   5) Trend and case studies of Gendered Innovations
4. Trend of Peripheral Markets
   - Oocyte cryopreservation (egg freezing)
   - Postpartum care business
5. Challenges and Perspectives of Feminine care & Femtech Market

II   Trends by Item/Service Category

1. Menstruation related Items/Services Postpartum care
2. Items/Services for Sterility (Infertility Treatment), Pregnancy, Postpartum
3. Menopause Care Items/Services
4. Women's Healthcare-Related Items/Services
5. Sexual Wellness-Related Items/Services
6. Male Tech Items/Services

III   Company Profiles

34 enterprises

• Company Outline
• Transition of Sales Performance
• Background of Commercialization of Items/Services
• Differentiation of Items/Services
• Business Strategy
• Pricing Strategy
• Sales Strategy
• Customer Characteristics
• Challenges
• Future Perspectives