BEV

consumers in ASEAN

In the ASEAN market, where demand for four-wheel drive vehicles is growing, sales by Chinese automakers are increasing, especially of those non-ICE battery electric vehicles (BEVs).
This has reduced the presence of Japanese automakers, which used to have a superior competitive advantage in the ASEAN region. For Japanese automakers to revive, they need to develop BEVs that can be launched after BEVs, in addition to ICE- or hybrid vehicles that used to enjoy superiority. 
As decarbonization is underway in the automotive industry and the development of vehicle designs and technologies suitable for each region is essential, it is imperative for the Japanese automotive industry to make clear the consumer needs for BEVs in the ASEAN market where demand is expected to continue growing.

1. Executive Summary

• Entire Picture of Four ASEAN Countries
• Indonesia
• Malaysia
• Thailand
• Vietnam

2. Survey Outline

• Consumer Survey Background and Objectives
• Survey Overview
• Survey Items

3. Profiles of Respondents

• Vehicle ownership
• Area of residence (urban, suburban)
• Household income
• Number of household members
• Frequency of car use
• Monthly driving distance
• Type of housing (detached house or other types)
• Type of engine (primary, secondary)
• Frequency of motorbike use

4. Comparison of EV Demand in Four Countries

• EV image, OEM awareness
• EV driving distance/charging
• Purchase of EV (price, body type, what is most important, advanced features)
• When to use EVs

5.  Cross Tabulation of Four Countries

• Indonesia
  - Profile and EV driving distance/charging
  - EV purchase (price, body type, what is most important, advanced features)
• Malaysia
  - Profile and EV driving distance/charging
  - EV purchase (price, body type, what is most important, advanced features)
• Thailand
  - Profile and EV driving distance/charging
  - EV purchase (price, body type, what is most important, advanced features)
• Vietnam
  - Profile and EV driving distance/charging
  - EV purchase (price, body type, what is most important, advanced features)

6. Comparison of ASEAN EV survey results with previous EV survey results on Japan, US, Europe and China