Farm Fresh Business 2024
Coverage: (Product/service)
Farm Fresh Business
Research Target:
Private Farms, CSA, farm fresh produce distributors, farm stands, farm produce home delivery service providers, food waste reduction business (odd bunch/wonky vegetable business), agricultural theme park operators, supply-demand matching businesses
Research Content:
The deregulation of the agriculture industry has opened the door for numerous agricultural and general corporations to enter the market. These companies are thriving by leveraging direct sales channels and even adopting contract farming models to meet the needs of commercial customers. While the wholesale market remains volatile due to market fluctuations and stringent standards, direct distribution offers producers the flexibility to set their own prices and sell imperfect (wonky) vegetables.
The COVID-19 crisis brought about significant changes in sales channels, which played a key role in the growth of the farm-fresh business. As traditional sales channels struggled with restaurant closures and event cancellations, farm-to-table emerged as a valuable new option for producers. At the same time, as consumers sought healthier choices and embraced home cooking, the demand for farm-to-table grew. Additionally, the increased focus on traceability helped build trust in these direct-to-consumer models.
The farm-fresh business has also gained momentum thanks to the growing demand for organic vegetables. As consumers become more health-conscious and environmentally aware, organic farming is seeing significant growth. In response to this rising demand, many new farming businesses are transitioning to organic practices to capitalize on the trend.
A major advantage of the farm-fresh business for producers is the ability to set prices and determine their product offerings. Looking ahead, it will be crucial to better understand consumer demand and find ways to add value by sharing the stories of producers and highlighting regional characteristics.
This report provides a snapshot of the rapidly growing farm-fresh business and outlines the efforts of leading market players.
TOC:
I General Remarks: Market Trends of Farm Fresh Produce Distributed Direct to Consumer
2. Rise of Ethical Consumerism
3. Farm Produce Value Chain
(2) Distribution
(3) Retail, food services, food processing
(4) Increasing number of industry participants
(2) Strengthening relationship with producers
(3) Impact of Wholesale Market Act Revision
(4) Leading players, industry structure and characteristics
(5) Market characteristics and challenges
(6) Wholesale distribution and direct distribution
(7) Vertical integration in farm produce distribution
(2) Farm-to-table meat
(3) Game meat (Gibier)
(4) Seafood farm-to-table
(5) Farm fresh flowers
(2) Farm-to-table meat (2024-2030)
(3) Seafood farm-to-table (2024-2030)
(4) Farm fresh flowers (2024-2030)
II Trends of Farm-Fresh Product Producers
(2) Case studies
(3) Cultivation trends
(4) Challenges
(5) Future perspectives
2. CSA (Community Supported Agriculture)
(2) Agricultural Community Region Management Organization (RMO) and CSA
(3) Agricultural Community RMO example: Mine district, Inawashiro-machi, Fukushima Prefecture
(4) Transition of Number of Communities run by Agricultural Community RMO
(5) Potentials of CSA in organic farming
(6) Agricultural Community RMO, CSA and organic farming as the “Trinity”
(7) Noteworthy business models
(8) Challenges in CSA
(9) Market perspectives on CSA in Japan
(10) Market perspectives on CSA in overseas markets (US, Europe)
III Trends of Farm Fresh Produce Distributed Direct to Consumer
2. Farm Fresh Platform Business
IV Trends of Farm Fresh Produce Business
2. Farm Stands Selling Farm Produce at Roadside Station (“Michi-no-Eki”)
3. Business for Reducing Food Waste: Imperfect (Odd Bunch, Wonky) Vegetable Business
4. Agricultural Theme Park
V Home Delivery & Supply-Demand Matching Business for Farm Fresh Produce
2. Supply-Demand Matching Business
VI Profiles of Leading Companies
2. Distributors (3 companies)
3. Retailers (11 companies)
4. Home Delivery & Supply-Demand Matching Business (10 companies)