Local Area Marketing Strategies by Sports Shops 2024
Coverage: (Product/service)
Local Area Marketing Strategy by Sports Shops
Research Target:
Sports related shops
Research Content:
The report provides an analysis on competitive environment and store rollout cases by area, company, store brand, based on database on sports-related shops and sports facilities owned by Yano Research Institute. It also gives quantitative insights on the locational environment of existing sports stores by employing demographic statistics. It has one and only information analyzed in detail on ABC-MART, INC., Alpen Co., Ltd., XEBIO Holdings Co., Ltd. and other major sports gear companies for their store location cases. It will surely be useful for sports shop developers, people in charge of local area marketing at sports gear companies, etc.
TOC:
I Basics of Local Area Marketing
- Understanding of Local Area Marketing
1) Importance of Local Area Marketing
2) Understanding of Local Area Marketing
3) About Geographic Information System (GIS)
4) Steps in Local Area Marketing
5) Focusing Points in Local Area Marketing - About National Census
1) National Census Survey Targets and Survey Items
2) Difference from Basic Resident Registry
3) Population by Workplace/School Commuting Place
4) Means of Traffic
5) Increase and Decrease of Population in Japan
(Comparison of National Census Versions between
2020 and 2015)
6) Viewpoints of Population Increase and Decrease in
Japan - Differences among Three Types of Population
1) Types of Population
2) Population Indicators
3) What can be found from three types of population
II Local Area Marketing by 3 Shoe Shops
- Locational Environment of Shoes Shops
1) Outline of Locational Environmental Analysis
2) Locational Environment by Company
3) Status of Stores Close to Railway Stations by
Company
4) Status of Stores in Suburbs by Company
5) Locational Environment of Commercial Stores by
Brand
6) Locational Environment of Stores Closed - Ranking of Trading Area Potential
1) Population per store by prefecture
2) Top ranked stores in population per store by
municipality
3) Among station-front stores, top ranked stores in
population per store (1 km radius)
4) Among station-front stores, top and bottom ranked
stores by the number of stores within the trading area
(1 km radius)
5) Among suburban stores, top and bottom ranked
stores by population per store (3km radius)
6) Among suburban stores, top ranked stores by
population within the trading area (3km radius) - Survey Results
1) Statistics Summary on Shoes Shops
2) Summary on Locational Environment by Company
3) Summary on Locational Environment by Brand
III Local Area Marketing of 4 Sports Shops
- Locational Environment of Sports Shops
1) Outline of Locational Environmental Analysis
2) Locational Environment by Company
3) Status of Stores Close to Railway Stations by
Company
4) Status of Stores in Suburbs by Company
5) Locational Environment of Commercial Stores by
Brand
6) Locational Environment of Stores Closed - Ranking of Trading Area Potential
1) Population per store by prefecture
2) Top ranked stores in population per store by
municipality
3) Among station-front stores, top ranked stores in
population per store (1 km radius)
4) Among station-front stores, top and bottom ranked
stores by the number of stores within the trading area
(1 km radius)
5) Among suburban stores, top and bottom ranked
stores by population per store (3km radius)
6) Among suburban stores, top ranked stores by
population within the trading area (3km radius) - Survey Results
1) Statistics Summary on Sports Shops
2) Summary on Locational Environment by Company
3) Summary on Locational Environment by Brand
IV Local Area Marketing of Fitness Facilities
- Locational Environment of Fitness Facilities (Comparison by Business Form)
1) Outline of Locational Environmental Analysis
2) Locational Environment by Business Form
3) Status of Facilities Close to Railway Stations by
Business Form
4) Status of Facilities in Suburbs by Business Form
5) Locational Environment of Existing Facilities by Brand
6) Locational Environment of Facilities Closed - Ranking of Trading Area Potential
1) Population per facility by prefecture
2) Top ranked facilities in population per facility by
municipality
3) Top and Bottom ranked facilities in population per
facility (2 km radius)
4) Top ranked facilities by the number of facilities within
the trading area (2 km radius) - Estimated Participated Population by Local Area and Estimation of Local Areas with Room for Facility
- Survey Results
1) Statistics Summary on Fitness Facilities
2) Composition of Number of Facilities by Business Form
3) Composition of Number of Facilities by Location
4) Summary on Locational Environment by Brand