Processed food, food materials, nutrients, food for taste or stimulant effect (rather than nourishment) such as alcohol、coffee、tea、tobacco

1,200 men and women in the ages between 20 and 79 nationwide

The report gives insights into the market potential of nutrition facts labeling and the effects of increasing the sales through consumer survey.
Causes and consequences on the food labeling and purchasing activities through customer insights, the effect of recommended or optional indications on nutrition to sales increase, and other findings are included.

Introduction: Outline of Nutrition Facts Label and Summary of Survey Results

1. Positioning of voluntary nutrition facts labeling in food labeling rules
2. Objectives, meanings and potential consumer needs of nutrition facts labeling
3. Is recommended or voluntary labeling in nutrition facts labeling required?
4. How effective is voluntary nutrition facts labeling for consumers?
5. What environmental changes take place by nutrition labeling on front of package

I   Sales Promotion Measures through Nutrition Facts Labeling

II     Reliable Access to Target Audience by Mandatorily Nutrition Facts Labeling

III   New Customers Obtainable by Optional or Recommended Indication

IV   Customer Access based on Consumer Insights on Optional or Recommended Indication

V    Optimal Wording in Voluntary Nutrition Facts Labeling that Boosts Sales

VI   Potential Changes in Market by Nutrition Labeling on Package Front

VII    Possibility of New Business through Nutrition Labeling on Package Front and Smartphone Application

VIII    List of Question-and-Answer results

1. Allocation
2. Screening
3. Questions on food purchasing, awareness routes, health conditions/health consciousness, and eating habits
4. Questions on food labeling and nutrition facts labeling
5. Questions on voluntary nutrition labeling
6. Questions on nutrition labeling on front of package
7. Estimated number of consumers regarding response rates to major questions