Cool Japan/Otaku Market: Consumer Survey 2024
Language:
Japanese
Product Code No:
C66108200
Issued In:
2024/08
#of Pages:
345
Publication Cycle:
Format:
PDF
Geographic Coverage:
,
Japan
,
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Otaku Market in Japan
Research Target:
Otaku by Category
Research Content:
I Survey Results on Overall Trends of "Otaku"
1. Method of Calculating Otaku Population in Japan
2. Otaku Population in Japan
2. Attributes of Otaku
[To compare with Non-Otaku]
Gender, Age, Educational background, Occupation, Annual income, Marriage status, Hours spent online, Social media frequently used, VOD and video streaming sites frequently watched, Lifestyle/personality (20 questions), Having “oshi” or not, Type/name of “oshi”, “Oshi-katsu” status
[Traits Specific to Otaku]
Number of years for being Otaku, Annual consumption amount, Hours spent on Otaku activity, Source of information
3. Estimated Population of Otaku by Category
(Comparison of 2022 data to 2024 data)
(Comparison of 2022 data to 2024 data)
4. Comparison of Otaku by Category (31 Categories)
Gender, Age, Occupation, Annual income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours spent per week on Otaku activity, Relationwhip between otaku activities and consumption, Daily hours spent online, Most frequently watched VOD and video streaming sites, Most frequently used social media, Lifestyle/personality (20 questions), “Oshi-katsu” status, Favourite "oshi"
5. Relation between Otaku Activities and Annual Amount Spent (9 patterns)
II Detailed Survey Results on Otaku by Category
Gender, Age, Education, Occupation, Household income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time a week for Otaku activity, Source of information/Hours of time a day used for Internet, Social media frequently used, Video sites frequently accessed, Personal traits (20 items), Having "oshi" or not, Types of “oshi”, and “Oshi-katsu” status
1. Anime or Cartoon Films
2. Manga Comics
3. Light Novels
4. Doujinshi (Fanzine)
5. Plastic Models
6. Figurines
7. Dolls
8. Model Railroads
9. Popular Idols
10. Professional Wrestling
11. Costume Play
12. Services by Girls in Maid Costumes or in Costume Play Clothing
13. Smartphone Games
14. Household (Console) Games, Consumer Games
15. PC Games
16. Indie Games, Videogame Software Produced by Hobbyists
17. Analog Games (Board Games, Card Games)
18. Trading Cards, Trading Card Games
19. Boys Love (BL)
20. Speech/Vocal Synthesis
21. Toy Guns
22. Survival Games
23. Radio Control (RC)
24. Mini 4WD
25. Mini Cars
26. Voice Actors/Actresses
27. PC Building, Electronic Kits
28. Disney related
29. VTubers
30. Special Effect Films
31. 2.5 Dimensional Musical