Creator Economy

Businesses that encourage creator economy markets

The only way for creators to earn revenues conventionally was to belong to publishers or other companies and to produce some works as a part of the economic activities of that organization. Therefore, only a handful of professionals out of an enormous number of people who create things were able to participate in the economic activities, and others' creative activities were regarded as mere "hobby".
However, individual creators now show their creations on the social media or other platforms on the internet, which enabled them to acquire their fans and to monetize. Such "creator economy" market is showing an upsurge, fueled by encouragement on side business.
Among various creator economy markets, the report highlights noteworthy five markets, i.e., fanzines (self-published comics/sentences), illustrations, independent games, independent music, and fan clubs, and has described the characteristics, current statuses and future perspectives on each of the market.   

I     Survey Outline and Focusing Points

II    Outline of Creator Economy

1. Creator Economy Outline
   1) Definition
   2) Backdrop against rising creator economy
   3) Third wave in each of creation genres:
        - Fanzines (Self-published comics/manga/sentences)
        - Illustrations
        - Independent games
        - Independent music
   4) Conditons that contributed to creator economy
        - Subculture and fab supporting activities being
           widespread
        - Workstyle reform, encouragement of side business
2. Perspectives of Creator Economy
   1) Strength of creator economy
        - Increase in the number of creator economy bearers
        - Expanded demand for creator economy
   2) Risks in growing creator economy
        - Low profit margin
        - Regulation of expression by credit card companies
   3) Summary

III    Detailed Explanation on Each Market

1. Fanzine (Self-published comics/manga/sentences) Market
2. Market of Illustrations by Individuals
3. Independent Games Market
4. Independent Music Market
5. Creator Fan Club Market

IV    Data of Major Businesses

1. Fanzine Market (6 businesses)
2. Illustration Market (2 businesses)
3. Independent Games Market (3 businesses)
4. Independent Music Market (2 businesses)
5. Creator Fan Club Market (3 businesses)
6. Creator Economy Related Markets (6 businesses)