Home Renovation Market 2024 - Consumer Sruvey
Language:
Japanese
Product Code No:
C66106620
Issued In:
2024/07
#of Pages:
90
Publication Cycle:
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Home renovation
Research Target:
consumers (homeowners)
Research Content:
I. Consumer Survey Outline
1. Survey overview
2. Composition of survey respondents
II. Survey on Renovation
1. On which opportunity? (turning point, moment, timing)
2. Reasons (needs, motivation)
3. Which part(s) of a house
4. Total amount spent on renovation
5. Goals of renovation
6. Original plan (extent/methods of home renovation)
7. Contractor (type)
8. How did you find your contractor?
9. Reason(s) of choosing the contractor (determining factor)
10. What was good about the contractor you have chosen?
11. What was bad about the contractor you have chosen?
12. Reason for dropping renovation plan
III. Intention Survey on Home Renovation
1. Do you intend to renovate your home in the future?
i. What motivates you to renovate your home?
ii. On which opportunity? (turning point, moment, timing)
iii. Blueprint (where, what)
iv. Potential contractor
v. Reasons for not wanting to renovate
IV. Survey on Buying Pre-owned Properties
1. Reasons for buying current residence
i. A gap between budget and purchase price
ii. Preferred location
2. Concerns for buying pre-owned properties
3. When it was purchased
4. Types of houses compared to when making a purchase
5. The age of a property
6. Total floor area of the property purchased
7. Purchase price
8. First time buying a house? (Yes/No)
9. If the pre-owned property was already renovated, what has been renovated?
V. Survey on Intention to Move to a New Place
1. Intention to move to a new place hereafter
i. Reasons for moving to a new place
ii. Reasons for NOT moving to a new place
Excel Data Description:
- The Excel file includes raw data for this market report
- 1,200 samples; 8 demographic questions; 34 main survey questions