Digital marketing

Digital marketing vendors, users, CRM vendors, SFA vendors, MA vendors, CDP vendors. Geotargeting advertising companies

In recent years, digital marketing tools like customer relationship management (CRM) and marketing automation (MA) are deployed not only at major companies but also at SMEs. Since 2022 the digital marketing market has seen generative AI applications, showing effectiveness in delivering various contents. Such cutting-edge technologies are expected to accelerate the access to digital marketing by users. As customer needs are diversifying, schemes to realize optimal information delivery suited to attributes and preferences has been valued more. One of the methods to realize this kind of personalized marketing is the use of location information.

This report lets the readers to understand the market status and perspectives through business overview at tool vendors that deliver advertisement using location information, not to mention tool vendors of MA, CRM, sales force automation (SFA), and customer data platform (CDP), and through user company statuses.

I   Digital Marketing Market Status and Perspectives

1. About Digital Marketing
2. Digital Marketing Market
   1) Digital Marketing Market Size Transition
   2) Market Size Transition by Industry
   3) Digital Marketing Tool Market Overview
3. Generative Artificial Intelligence (AI) Applications
   1) Definition of Generative AI
   2) Generative AI in Domestic Digital Marketing
   3) Generative AI Supplementary to Special Technology
   4) Measures to Utilize Generative AI in Business
4. User Trends
   1) Expanded Demand in SMEs
   2) Demand Shift from High Functions to Diverse
       Functions
   3) Recognition Increased in Local Companies
   4) Utilization of Accumulated Data
5. Challenges
   1) Importance in Generous Support
   2) Continuous Efforts of Development and Shortage of
       Engineers
   3) Challenge of Awareness for Customer Data Platform
      (CDP)
6. Future Perspectives
   1) Fiercer Competition Stemming from Expanded
       Targets
   2) Market Expansion Boosted by Generative AI and Data
       Utilization
   3) Steady Market Expansion Assured
7. Major Market Players
   1) Market Players in Customer Relationship Management
      (CRM) /Sales Force Automation (SFA)
   2) Market Players in Marketing Automation (MA)
   3) Market Players in Customer Data Platform (CDP)
8. CRM/SFA Market Overview
9. Geotargeting Advertising Market
   1) About Geotargeting Advertising
   2) Geotargeting Advertising Market Overview
   3) Client Trends for Geotargeting Advertising
   4) Challenges in Geotargeting Advertising
   5) Future Perspectives of Geotargeting Advertising
   6) Major Market Players in Geotargeting Advertising

II    Company Profiles

15 enterprises