Pet Business Marketing 2024
Coverage: (Product/service)
Pet business
Research Target:
Manufacturers, wholesalers, retailers of pet foods and supplies for pets, pet-related services (insurance, veterinary hospitals), PetTech companies
Research Content:
Along with an increase in the number of pet owners taking care of pets indoors and pet owners considering their pets as “companion animals” (family), aging of pet population is advancing.
Older pets tend to have health problems from age-related conditions, such as obesity and lifestyle-related diseases. To cater to their needs, manufacturers are developing senior-targeted products. Meanwhile, against the background of the penetration of online shopping and smartphones, many pet businesses are eying on online stores as an important channel for selling pet-related products.
This market report explores the trends of pet businesses in Japan, the trends of newsworthy products and services, as well as the attempts by market players.
TOC:
I Trends in Pet Business Market
II Trends of Pet Business Market by Product Category
(dog food, cat food, premium pet foods, therapeutic diets)
(potty pads, cat litter, pet diapers, pet shampoo & conditioners, pet odor neutralizer/pet odor remover, insect repellents, OTC drugs for pets, pet grooming wipes, dental care products, poop bags, potty training spray/aids, fish tank & accessories)
III Trends of Distribution Industries
3) Noteworthy Coompanies